The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor

Authors

  • Maria Imelda Novita Susiang Universitas Dian Nusantara
  • Latif Universitas Pertiwi
  • Heri Setiyawan Sekolah Tinggi Ilmu Ekonomi TRIGUNA Tangerang

DOI:

https://doi.org/10.58812/wsa.v3i01.1699

Keywords:

Agro-tourism, Consumer Satisfaction, Local Product Quality, Destination Uniqueness, Access to Information

Abstract

This study investigates the role of local product quality, destination uniqueness, and access to information in enhancing agro-tourism consumer satisfaction in Bogor. A quantitative research design was employed, involving 150 respondents who had visited agro-tourism destinations. Data were collected using a structured questionnaire and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that local product quality, destination uniqueness, and access to information significantly and positively influence consumer satisfaction, collectively explaining 62% of its variance. These results highlight the critical role of quality products, unique destination attributes, and effective information dissemination in shaping consumer experiences. Practical recommendations for agro-tourism stakeholders include prioritizing product quality, emphasizing destination distinctiveness, and improving communication strategies.

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Published

2025-02-27

How to Cite

The Role of Local Product Quality, Destination Uniqueness, and Access to Information in Increasing Agro-Tourism Consumer Satisfaction in Bogor. (2025). West Science Agro, 3(01), 61-68. https://doi.org/10.58812/wsa.v3i01.1699