The Effect of Omnichannel Marketing Capability, Service Innovation, and Customer Relationship Quality on Customer Retention in Modern Retail Businesses in West Java. West Science Social and Humanities Studies, [S. l.], v. 4, n. 09, p. 1165–1177, 2026. DOI: 10.58812/wsshs.v4i09.3131. Disponível em: https://wsj.westsciences.com/index.php/wsshs/article/view/3131. Acesso em: 12 oct. 2026.