The Impact of IoT Marketing Automation and Data Quality on Increasing Sales of Fashion MSMEs in West Java. West Science Social and Humanities Studies , [S. l.], v. 3, n. 12, p. 1769–1781, 2025. DOI: 10.58812/wsshs.v3i12.2511. Disponível em: https://wsj.westsciences.com/index.php/wsshs/article/view/2511. Acesso em: 27 jan. 2026.