Moral Branding and Ethical Consumption: Bibliometric Trends in Value-Based Marketing Approaches. West Science Social and Humanities Studies , [S. l.], v. 3, n. 10, p. 1390–1403, 2025. DOI: 10.58812/wsshs.v3i10.2307. Disponível em: https://wsj.westsciences.com/index.php/wsshs/article/view/2307. Acesso em: 6 dec. 2025.