The Effect of Utilizing AI Chatbot and Recommendation System on Customer Satisfaction and Retention in Local Marketplace in Bandung. West Science Social and Humanities Studies , [S. l.], v. 3, n. 01, p. 20–32, 2025. DOI: 10.58812/wsshs.v3i01.1651. Disponível em: https://wsj.westsciences.com/index.php/wsshs/article/view/1651. Acesso em: 6 dec. 2025.