Trademark and Copyright Registration Assistance to Strengthen Legal Protection for Culinary MSMEs
DOI:
https://doi.org/10.58812/wsshs.v4i10.3167Keywords:
Legal Assistance, Trademarks, Copyright, Culinary MSMEs, Intellectual PropertyAbstract
Culinary micro, small, and medium enterprises (MSMEs) possess economic and creative assets that require legal protection through intellectual property rights, particularly trademarks and copyrights. This community engagement program aims to strengthen MSME actors' legal literacy and practical capacity in identifying, preparing, and registering intellectual property through the Directorate General of Intellectual Property's online system. The activity employed a participatory legal assistance approach involving initial surveys, in-depth interviews, questionnaires, legal education, focus group discussions, document preparation, technical assistance, and post-activity evaluation. The results indicate that MSME actors generally understand the importance of business identity but have limited understanding of the legal distinction between trademark protection and copyright protection. Practical difficulties were also identified in determining protectable intellectual property objects, preparing administrative documents, selecting trademark classes, and navigating the online registration process. Direct assistance helps bridge the gap between normative legal protection and the practical capacity of MSME actors to access intellectual property services. The program therefore demonstrates that practice-based and continuous legal assistance is more effective for strengthening MSME intellectual property protection than information-based socialization alone.
References
[1] C. T. Lohrey and K. W. Willoughby, “Intellectual property and SMEs … What’s the state of play?,” World Patent Information, vol. 83, 2025, doi: 10.1016/j.wpi.2025.102401.
[2] P. Morales, “Intellectual property rights and sustainability success: a survey of small and medium-sized firm innovators,” Sci. Public Policy, vol. 53, no. 4, 2026, doi: 10.1093/scipol/scaf058.
[3] C. Le, B. Nguyen, and V. Vo, “Do intangible assets help SMEs in underdeveloped markets gain access to external finance?—the case of Vietnam,” Small Business Economics, vol. 62, no. 2, 2024, doi: 10.1007/s11187-023-00785-z.
[4] S. Adomako and M. D. Tran, “Intellectual property rights protection and sustainable innovation performance: The mediating role of technology spillover,” Sustainable Development, vol. 33, no. 2, 2025, doi: 10.1002/sd.3220.
[5] R. Zakariya, “Optimisation of Trademark Registration Policy for MSMEs in Indonesia,” DiH: Jurnal Ilmu Hukum, 2024, doi: 10.30996/dih.v20i2.10902.
[6] R. Simatupang, H. Siregar, and S. F. Simamora, “Increasing Legal Awareness Of Msme Entrepreneurs For Trademark Registration At Djki,” Anayasa : Journal of Legal Studies, vol. 2, no. 2, 2025, doi: 10.61397/ays.v2i2.332.
[7] I. W. Sukania, A. P. Irawan, F. I. R. Dewi, and E. A. Esirgapovich, “Legal Protection of Intellectual Property Rights in Indonesia for SME Performance,” Journal of Sustainable Development and Regulatory Issues, vol. 3, no. 3, 2025, doi: 10.53955/jsderi.v3i3.104.
[8] D. D. S. Rahmaidha, A. Sulistiyono, A. T. S. Kusumo, and S. Aziz, “Systemic Failures In Promoting Legal Culture Of Intellectual Property Rights Among Indonesia’s Creative Economy Actors,” Indonesia Private Law Review, vol. 6, no. 1, 2025, doi: 10.25041/iplr.v6i1.4224.
[9] D. Pratiwi et al., “Improving Trademark Literacy Through Digital Training and Mentoring for MSMEs in the Jawara Depok Community,” Jurnal Pemberdayaan Komunitas MH Thamrin, vol. 7, no. 2, 2025, doi: 10.37012/jpkmht.v7i2.2854.
[10] N. Zahoor, A. Zopiatis, S. Adomako, and G. Lamprinakos, “The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes,” J. Bus. Res., vol. 159, 2023, doi: 10.1016/j.jbusres.2023.113755.
[11] U. B. Jaman, “Intellectual Property Rights in the Growth of MSMEs Ecosystem in Indonesia,” Ilomata International Journal of Social Science, vol. 5, no. 2, 2024, doi: 10.61194/ijss.v5i2.1190.
[12] A. S. Hidayat and W. C. Pok, “Empowering SMEs innovation through intangible factors,” J. Innov. Entrep., vol. 14, no. 1, 2025, doi: 10.1186/s13731-024-00437-w.
[13] Y. Song, Y. Xiu, M. Zhao, Y. Tian, and J. Wang, “Intellectual property protection and enterprise innovation: Evidence from China,” Financ. Res. Lett., vol. 62, 2024, doi: 10.1016/j.frl.2024.105253.
[14] F. Zhao, M. Zhang, and H. Shang, “The impact of intellectual property protection on the innovation quality of enterprises under open innovation,” Technol. Anal. Strateg. Manag., 2025, doi: 10.1080/09537325.2025.2559789.
[15] P. Morales, M. Flikkema, C. Castaldi, and A. P. de Man, “When do trademarks improve the measurement of innovation? An analysis of innovations from Dutch SMEs,” Sci. Public Policy, vol. 51, no. 5, 2024, doi: 10.1093/scipol/scae035.
[16] M. Flikkema, C. Castaldi, and A. P. de Man, “On trademarks and innovation: a retrospective, 10 years later,” Ind. Innov., vol. 32, no. 9, 2025, doi: 10.1080/13662716.2025.2538842.
[17] N. D. Rahmawati, “Justice in Trademark Protection for MSMEs: A Legal Evaluation of Barriers and Solutions in Intellectual Property Registration,” Fortiori Law Journal is licensed under a Creative Commons Attribution, vol. 5, 2025.
[18] N. Asy-Syifa Rahmah, N. Aisyah, and M. Ulfah, “Pemahaman Hukum Pelaku Usaha Umkm Terhadap Perlindungan Hak Cipta Sebagai Upaya Pencegahan Peniruan Produk Kreatif,” Journal of islamic jurisprudence Ekonomic and legal Theory, vol. 4, 2026.
[19] Ido Pranata Nainggolan, “Analisis Yuridis Pendaftaran Paten dan Merek Dagang bagi UMKM dalam Undang-Undang Nomor 28 Tahun 2014 Tentang Hak Cipta,” Jurnal Hukum, Administrasi Publik dan Negara, vol. 3, no. 1, 2026, doi: 10.62383/hukum.v3i1.860.
[20] S. Khasna and I. Yuliani, “Transformasi Digital Pendaftaran Merek: Menilai Kualitas, Efisiensi, dan Tantangan Pelayanan bagi UMKM di Yogyakarta,” REFORMASI, vol. 14, no. 2, 2025, doi: 10.33366/rfr.v14i2.6646.
[21] M. Rahayuningsih, W. Widowati, K. Karsinah, D. Alighiri, and S. Suwarti, “Creative Economic Empowerment Tulip Dasawisma Group, Sukorejo Village Through Environmentally Friendly Ecoprint Art Skills,” Jurnal Abdimas, vol. 29, no. 2, 2025, doi: 10.15294/abdimas.v29i2.38584.
[22] Aulia Silvana, Haura Nurul Ilmi, Naura Rahadhatul Aisy, Tariza Mega Pratiwi Garini, and Alfiana, “Penerapan Manajemen Risiko Berbasis ISO 31000 pada UMKM Aksesori Handmade: Studi Kasus Sindiayu.id,” Ekopedia: Jurnal Ilmiah Ekonomi, vol. 1, no. 4, 2025, doi: 10.63822/phn87g12.
[23] M. Handayani, G. Sri Darma, and I. A. Oka Martini, “Exploring Co - Creation In Small Medium Enterprises (Smes): Strategy, Implementation And Challenges,” Jurnal Riset Bisnis dan Manajemen, vol. 18, no. 1, 2025, doi: 10.23969/jrbm.v18i1.18828.
[24] Y. Yufrizal, S. Syafrinaldi, A. Thalib, and H. Susanti, “Implementation of Trademark Registration in Pekanbaru,” Rechtsnormen Journal of Law, vol. 2, no. 1, 2023, doi: 10.55849/rjl.v2i1.543.
[25] Joice Soraya and Muhammad Ansy Althafzufar, “Intellectual Property Rights Protection For Actors In The Creative Economy Based On Intellectual Property Rights Law Number 28 Of 2014 Concerning Copyright,” Realism: Law Review, vol. 2, no. 1, 2024, doi: 10.71250/rlr.v2i1.30.
[26] L. Judijanto, “Optimization of Intellectual Property Rights to Drive Business Innovation in the Digital Era: A Review,” Multitech Journal of Science and Technology, vol. 2, no. 11, 2025, doi: 10.59890/mjst.v2i11.97.
[27] T. Yuwono, T. Tajudin, R. Nur Triwibowo, H. Natasya Sefiani, and W. Anggaraksa, “Pelatihan Digital Marketing dan Pendampingan Legalitas Untuk Mengembangkan Usaha UMKM Entrepreneur Expo UNAIC,” Madani : Indonesian Journal of Civil Society, vol. 6, no. 1, 2024, doi: 10.35970/madani.v6i1.2065.
[28] E. A. Firmansyah, U. Yusuf, V. A. W. Pratama, Z. Fahmi, and A. N. Hidayanti, “Penguatan Kapasitas UMKM melalui Pendampingan Legalitas Usaha dan Digital Marketing,” Muria Jurnal Layanan Masyarakat, vol. 7, no. 2, 2025, doi: 10.24176/mjlm.v7i2.15976.
[29] P. F. Utama, T. Murwadji, and N. Suryanti, “Comparison of Foreign MSME Development: Organizing the Creative Industry to Support the National Economy,” Science of Law, vol. 2025, no. 2, 2025, doi: 10.55284/59tfq418.
[30] H. S. Disemadi, L. Sudirman, and J. Udu, “The Role of Universities in Protecting Intellectual Property of SMEs,” Sultan Jurisprudence: Jurnal Riset Ilmu Hukum, vol. 4, no. 1, 2024, doi: 10.51825/sjp.v4i1.22536.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Desi Permatasari, Muhammad Teguh Pangestu, Sri Siti Munalar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
westscience.journals@gmail.com