The Influence of Self Control, FYP Algorithm, and Content on Scroll Culture of TikTok Use in Gen Z

Authors

  • Febriya Alinda Rahayu Bina Bangsa University
  • Putri Handayani Bina Bangsa University
  • Fithrotul Kamilah Bina Bangsa University
  • Rizqi Fitrianti Bina Bangsa University
  • Meiby Zulfikar Bina Bangsa University

DOI:

https://doi.org/10.58812/wsshs.v4i08.3056

Keywords:

Scroll Culture, TikTok, Algorithm FYP, Self Control, Content, Generation Z

Abstract

This study discusses the phenomenon of scroll culture in the use of TikTok among Generation Z which is influenced by self-control abilities, personalization of the FYP algorithm, and the characteristics of content that is presented continuously. This study aims to determine the influence of self-control, FYP algorithms, and content on scroll culture of TikTok use in Generation Z in the Jakarta area. The study used an associative quantitative approach with a survey method of 100 respondents selected through purposive sampling. Data were collected using a questionnaire with a Likert scale and analyzed using multiple linear regression. The results of the study show that self-control, FYP algorithms, and content partially have a positive and significant effect on scroll culture. Simultaneously, these three variables also had a significant effect on scroll culture with an F value of 13.998 and a significance of 0.000. The value of the determination coefficient of 0.304 indicates that the three variables explain 30.4% of the variation in scroll culture. The FYP algorithm is the most dominant variable.

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Published

2026-08-31

Issue

Vol. 4 No. 08 (2026): West Science Social and Humanities Studies

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Articles

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Copyright (c) 2026 Febriya Alinda Rahayu, Putri Handayani; Fithrotul Kamilah, Rizqi Fitrianti; Meiby Zulfikar

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How to Cite

The Influence of Self Control, FYP Algorithm, and Content on Scroll Culture of TikTok Use in Gen Z (F. A. Rahayu, P. Handayani, F. Kamilah, R. Fitrianti, & M. Zulfikar, Trans.). (2026). West Science Social and Humanities Studies , 4(08), 996-1011. https://doi.org/10.58812/wsshs.v4i08.3056