Gen Z Entrepreneurship: Scientific Mapping and Research Trends 2000–2025

Abstract

This study maps the scientific development of Gen Z entrepreneurship research from 2000 to 2025 using a bibliometric approach based on Scopus-indexed publications. By applying VOSviewer for keyword co-occurrence, density analysis, author collaboration, affiliation networks, and country partnerships, the study identifies the intellectual structure and thematic evolution within the field. The findings reveal that “entrepreneurship” and “Generation Z” are the dominant conceptual hubs, supported by emerging themes such as education, financial literacy, attitude, and entrepreneurial intention. Density maps highlight strong research concentration in psychological and behavioral aspects, while overlay visualizations indicate a recent shift toward capability-building through education and digital learning. Author and institution networks show dispersed collaboration patterns, reflecting the field’s growth stage, whereas country networks demonstrate strong engagement among Malaysia, the United States, Indonesia, and Bangladesh. Citation analysis indicates that highly influential works focus on grit, generational comparison, entrepreneurial intention, and learning ecosystems. Overall, the study provides a consolidated understanding of research trajectories and identifies gaps for future interdisciplinary and cross-country collaborations in Gen Z entrepreneurship studies.