A Bibliometric Study on Social Commerce & Direct Shopping
DOI:
https://doi.org/10.58812/wsshs.v3i11.2453Keywords:
Social Commerce, Online Shopping Behavior, Live Streaming Commerce, Digital Consumer Psychology, Bibliometric AnalysisAbstract
This study provides a comprehensive bibliometric analysis of 1,226 Scopus-indexed publications on social commerce, direct shopping, digital consumer behavior, and Fear of Missing Out (FoMO) between 2005 and 2025. Using Bibliometrix (R) and VOSviewer, the research maps the intellectual development of the field through co-authorship, co-citation, keyword co-occurrence, and international collaboration networks. The findings reveal that electronic commerce and online shopping remain the conceptual core of the literature, while emerging themes include live streaming commerce, chatbot-assisted shopping, augmented reality, impulsive buying, and social presence. China, the United States, and India are the most influential contributors, reflecting global academic engagement with digital consumption trends. Citation analysis shows that studies on live streaming trust formation, chatbot adoption, autonomous delivery robots, and m-commerce drive the field’s recent evolution. The results highlight a clear shift from early research focused on website quality and online trust toward interactive, technology-driven, and psychologically informed models of consumer behavior. This study contributes to a deeper understanding of how digital technologies and socio-psychological mechanisms shape contemporary shopping practices and provides direction for future research in immersive and socially embedded digital commerce ecosystems.
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