The Effect of Generative Engine Optimization, Omnichannel Marketing, and Social Media Analytics on Digital Marketing Performance on Marketplace Platforms in West Java

Authors

  • Frans Sudirjo Jurusan Manajemen, Fakultas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang
  • Muhamad Ammar Muhtadi Universitas Nusa Putra
  • Rival Pahrijal Universitas Nusa Putra

DOI:

https://doi.org/10.58812/wsshs.v3i11.2411

Keywords:

Generative SEO, Omnichannel Marketing, Social Media Analysis, Digital Marketing Performance, Online Market Platforms

Abstract

This study investigates the effect of Generative Search Engine Optimization (GSEO), Omnichannel Marketing, and Social Media Analysis on digital marketing performance on online market platforms in West Java. A quantitative approach was employed, collecting data from 150 respondents using a Likert scale questionnaire (1–5). Data were analyzed using SPSS Version 25, including descriptive statistics, reliability and validity tests, and multiple linear regression analysis. The results indicate that GSEO, Omnichannel Marketing, and Social Media Analysis each have a significant positive effect on digital marketing performance. The combined application of these strategies explains 62% of the variation in digital marketing performance. These findings provide valuable insights for online businesses in West Java to optimize marketing strategies, enhance consumer engagement, and improve overall performance in competitive digital marketplaces. 

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Published

2025-11-28

Issue

Vol. 3 No. 11 (2025): West Science Social and Humanities Studies

Section

Articles

License

Copyright (c) 2025 Frans Sudirjo, Muhamad Ammar Muhtadi, Rival Pahrijal

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

The Effect of Generative Engine Optimization, Omnichannel Marketing, and Social Media Analytics on Digital Marketing Performance on Marketplace Platforms in West Java (F. Sudirjo, M. A. . Muhtadi, & R. . Pahrijal , Trans.). (2025). West Science Social and Humanities Studies , 3(11), 1551-1556. https://doi.org/10.58812/wsshs.v3i11.2411