Analysis of SEO Strategy and Interactive Content Marketing in Increasing Online Visibility and Sales at E-Commerce in West Java
DOI:
https://doi.org/10.58812/wsshs.v3i04.1857Keywords:
SEO Strategy, Interactive Content Marketing, Bogor Botanical Garden , E-Commerce, Sales PerformanceAbstract
This study investigates the impact of SEO Strategy and Interactive Content Marketing on online visibility and sales in the e-commerce sector in West Java. A quantitative research design was employed, with data collected from 190 respondents using a Likert scale (1–5). Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results reveal that Interactive Content Marketing significantly improves online visibility and sales, while SEO Strategy also contributes positively, albeit to a lesser degree. Online visibility plays a crucial role in driving sales. The study highlights the synergistic relationship between SEO and interactive content in enhancing e-commerce performance. These findings offer valuable insights for practitioners seeking to optimize digital marketing strategies in competitive online markets.
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