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Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru. WSIS [Internet]. 2024 Feb. 23 [cited 2025 Apr. 8];2(02):387-9. Available from:
https://wsj.westsciences.com/index.php/wsis/article/view/411