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The Effect of Subscription Strategies, Personalized Offers, and Email Marketing on Perceived Usefulness through User Engagement and Its Impact on Conversion and Customer Retention in Local Indonesian Streaming Services. WSIS [Internet]. 2025 Aug. 29 [cited 2025 Dec. 6];3(08):1371-83. Available from: https://wsj.westsciences.com/index.php/wsis/article/view/2162