[1]
“Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru”,
WSIS, vol. 2, no. 02, pp. 387–397, Feb. 2024, doi:
10.58812/wsis.v2i02.411.