Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar. West Science Interdisciplinary Studies, [S. l.], v. 2, n. 10, p. 2076–2082, 2024. DOI: 10.58812/wsis.v2i10.1381. Disponível em: https://wsj.westsciences.com/index.php/wsis/article/view/1381. Acesso em: 9 apr. 2025.