Exploring the Impact of Advertising Appeal on Consumer Brand Awareness and Purchase Decisions in the Ready-to-Drink Packaged Tea Market: A Case Study of Teh Pucuk Harum in Pekanbaru. West Science Interdisciplinary Studies, [S. l.], v. 2, n. 02, p. 387–397, 2024. DOI: 10.58812/wsis.v2i02.411. Disponível em: https://wsj.westsciences.com/index.php/wsis/article/view/411. Acesso em: 9 apr. 2025.