Omnichannel Marketing and Customer Satisfaction: The Mediating Role of Service Quality Among Generation Z Consumers at Guardian Pekanbaru. West Science Interdisciplinary Studies, [S. l.], v. 4, n. 05, p. 847–859, 2026. DOI: 10.58812/wsis.v4i05.2851. Disponível em: https://wsj.westsciences.com/index.php/wsis/article/view/2851. Acesso em: 31 may. 2026.