Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar (F. Sudirjo, S. J. Saununu, & T. Harahapi , Trans.). (2024). West Science Interdisciplinary Studies, 2(10), 2076-2082. https://doi.org/10.58812/wsis.v2i10.1381