Business Performance of Millennial Farmers in the Digital Era Based on Digital Agriculture, Internet Access, and Technology Literacy in East Java
DOI:
https://doi.org/10.58812/wsis.v4i05.2877Keywords:
Digital Agriculture, Internet Access, Technology Literacy, Business Performance, Millennial FarmersAbstract
This study aims to analyze the influence of digital agriculture, internet access, and technology literacy on the business performance of millennial farmers in East Java. The research employed a quantitative approach using a survey method involving 150 millennial farmers as respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using IBM SPSS Statistics. The results indicate that digital agriculture, internet access, and technology literacy have positive and significant effects on business performance both partially and simultaneously. Technology literacy emerged as the most dominant variable influencing business performance, followed by digital agriculture and internet access. The coefficient of determination (R²) value of 0.520 indicates that 52.0% of the variation in business performance can be explained by the three independent variables. The findings suggest that the integration of digital technology, supported by adequate internet access and strong technological competence, contributes significantly to improving productivity, operational efficiency, market expansion, and business sustainability among millennial farmers. This study highlights the importance of strengthening digital infrastructure, expanding internet accessibility, and improving technology literacy to support sustainable agricultural transformation in the digital era.
References
[1] K. Pawlak and M. Kołodziejczak, “The role of agriculture in ensuring food security in developing countries: Considerations in the context of the problem of sustainable food production,” Sustain., vol. 12, no. 13, 2020, doi: 10.3390/su12135488.
[2] I. Krisnawati, I. A. Ubaidi, H. Rais, and R. L. Batu, “Strategi Digital Marketing dalam Perdagangan Hasil Tani untuk Meningkatkan Pendapatan Kabupaten Karawang,” J. Ilm. Ekon. Glob. Masa Kini, vol. 10, no. 2, p. 70, 2019, doi: 10.36982/jiegmk.v10i2.838.
[3] X. Diao, P. Hazell, and J. Thurlow, “The Role of Agriculture in African Development,” World Dev., vol. 38, no. 10, pp. 1375–1383, 2010, doi: 10.1016/j.worlddev.2009.06.011.
[4] D. V. Torani, A. Suryantini, and Irham, “Factors Influenced Farmer’s Willingness to Continue Semi Organic Shallot Farming in Bantul District, Daerah Istimewa Yogyakarta,” IOP Conf. Ser. Earth Environ. Sci., vol. 1005, no. 1, 2022, doi: 10.1088/1755-1315/1005/1/012028.
[5] J. MacPherson, A. Voglhuber-Slavinsky, and ..., “Future agricultural systems and the role of digitalization for achieving sustainability goals. A review,” Agronomy for …. Springer, 2022. doi: 10.1007/s13593-022-00792-6.
[6] C. C. Ordoñez, M. M. Organero, G. Ramirez-Gonzalez, and J. C. Corrales, “Smart Contracts as a Tool to Support the Challenges of Buying and Selling Coffee Futures Contracts in Colombia,” Agriculture, vol. 14, no. 6, p. 845, 2024.
[7] H. Perwitasari, I. Irham, S. Hardyatuti, and S. Hartono, “Farmers’ Willingness to Continue Landscape Integrated Pest Management Programs in Central Java and East Java Indonesia,” in 4th International Conference on Food, Agriculture and Natural Resources (FANRes 2018), Atlantis Press, 2018, pp. 15–19.
[8] H. Adam, Maulizar, and S. Safaruddin, “HUMAN RESOURCES INVESTMENT AND ECONOMIC GROWTH IN INDONESIA,” Int. J. Econ. Business, Accounting, Agric. Manag. Sharia Adm., vol. 3, pp. 971–976, Jun. 2023, doi: 10.54443/ijebas.v3i3.940.
[9] N. A. Mohidem, N. Hashim, R. Shamsudin, and H. Che Man, “Rice for food security: Revisiting its production, diversity, rice milling process and nutrient content,” Agriculture, vol. 12, no. 6, p. 741, 2022.
[10] A. Gabrillin, “Inspector General of the Ministry of Agriculture Charged with Bribing BPK Auditors of Rp 240 Million for the WTP Opinion.,” 2017.
[11] G. G. F. Panganiban, “E-governance in agriculture: digital tools enabling Filipino farmers,” J. Asian Public Policy, vol. 12, no. 1, pp. 51–70, 2019.
[12] S. Samadder, S. P. Pandya, and S. P. Lal, “Bridging the Digital Divide in Agriculture: An Investigation to ICT Adoption for Sustainable Farming Practices in Banaskantha District of Gujarat, India,” Int. J. Environ. Clim. Chang., vol. 13, no. 9, pp. 1376–1384, 2023.
[13] E. S. M. R. Abo Zahra, “IMPACT OF FOLIAR AND SOIL FERTILIZATION ON PRODUCTIVITY AND QUALITY OF SOME SOYBEAN CULTIVARS UNDER CALCAREOUS SOIL CONDITIONS,” Zagazig J. Agric. Res., vol. 47, no. 4, pp. 867–881, 2020.
[14] S. Surendran and D. Jaiswal, “A Brief Review of Tools to Promote Transdisciplinary Collaboration for Addressing Climate Change Challenges in Agriculture by Model Coupling,” Digit. Ecosyst. Innov. Agric., pp. 3–33, 2023.
[15] C. Musanase, A. Vodacek, D. Hanyurwimfura, A. Uwitonze, and I. Kabandana, “Data-Driven Analysis and Machine Learning-Based Crop and Fertilizer Recommendation System for Revolutionizing Farming Practices,” Agriculture, vol. 13, no. 11, p. 2141, 2023, doi: 10.3390/agriculture13112141.
[16] Q. Li and R. Xiao, “The use of data mining technology in agricultural e-commerce under the background of 6G Internet of things communication,” … Syst. Assur. Eng. Manag., 2021, doi: 10.1007/s13198-021-01108-9.
[17] A. Rejeb, K. Rejeb, A. Abdollahi, F. Al-Turjman, and H. Treiblmaier, “The Interplay between the Internet of Things and agriculture: A bibliometric analysis and research agenda,” Internet of Things, p. 100580, 2022.
[18] X. Wu and G. Li, “Intelligent Agricultural Data Collection and Analysis System Based on Internet of Things,” in 2023 IEEE 2nd International Conference on Electrical Engineering, Big Data and Algorithms (EEBDA), IEEE, 2023, pp. 506–509.
[19] N. Meilani, S. S. Hariadi, and F. T. Haryadi, “Social media and pornography access behavior among adolescents,” Int. J. Public Heal. Sci., vol. 12, no. 2, pp. 536–544, 2023, doi: 10.11591/ijphs.v12i2.22513.
[20] A. Arshad, Q. U. A. Saleem, and K. Mahmood, “Predictors affecting personal digital information management activities: A hierarchical regression analysis,” J. Inf. Sci., vol. 49, no. 6, pp. 1677–1691, Feb. 2022, doi: 10.1177/01655515211072299.
[21] O. I. P. Sari and A. Z. Arifin, “Pengaruh financial technology adoption capability dan financial literacy terhadap business sustainability,” J. Manaj. Bisnis dan Kewirausahaan, vol. 7, no. 3, pp. 571–581, 2023.
[22] R. Pranisya, P. P. Sari, and A. Maulida, “The Effect of Financial Literacy, Technology Financial Literacy and Financial Inclusion on MSME Performance,” J. Ekon. Dan Bisnis, vol. 25, no. 2, pp. 244–255, 2024.
[23] M. T. Simin, D. Milić, M. Petrović, D. Glavaš-Trbić, B. Komaromi, and K. Đurić, “Institutional Development of Organic Farming in the EU,” Probl. Ekorozwoju, vol. 18, no. 1, pp. 120–128, 2023, doi: 10.35784/pe.2023.1.12.
[24] M. BASHIR et al., “Efficient Nutrient Management in Field Crops for Food and Environmental Safety,” Plant Cell Biotechnol. Mol. Biol., no. January, pp. 58–67, 2022, doi: 10.56557/pcbmb/2022/v23i39-408030.
[25] B. Harsanto, “Sustainability innovation in the agriculture sector in Indonesia: a review,” in E3S Web of Conferences, EDP Sciences, 2021, p. 2022.
[26] I. Ghozali, “Multivariate Analysis Application with the IBM SPSS 25 Program. Semarang,” Semarang Diponegoro Univ. Publ. Agency, 2018.
[27] J. Li, Z. Li, Z. Shi, and H. Geng, “Examining the dynamic and nonlinear impacts of public health events on the resilience of food supply chain: evidence from China,” Front. Sustain. Food Syst., vol. 8, 2024, doi: 10.3389/fsufs.2024.1347594.
[28] M. R. C. Santos, R. Dias, P. Heliodoro, and P. Alexandre, “COVID-19 Research Streams Emerging in International Financial Reporting Standards Related Studies,” Fifth Int. Sci. Conf. ITEMA Recent Adv. Inf. Technol. Tour. Econ. Manag. Agric., 2021.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Rani Eka Arini, Christine Riani Elisabeth, Dila Padila Nurhasanah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
westscience.journals@gmail.com