Analysis of Accounting Digitalization, Innovation Orientation, and Collaboration with FinTech on the Performance of Culinary MSMEs in Yogyakarta

Authors

  • Dewi Mariam Widiniarsih Universitas Muhammadiyah Pringsewu
  • Irwan Irawadi Barus Universitas Dian Nusantara
  • Ali Nurdin Siregar Universitas Muhammadiyah Tapanuli Selatan
  • Junet Kaswoto Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Tangerang
  • Eko Sudarmanto Universitas Muhammadiyah Tangerang

DOI:

https://doi.org/10.58812/wsis.v3i11.2395

Keywords:

Accounting Digitalization, Innovation Orientation, FinTech Collaboration, MSME Performance, Culinary Industry

Abstract

This study examines the effects of accounting digitalization, innovation orientation, and collaboration with FinTech on the performance of culinary MSMEs in Yogyakarta. Using a quantitative approach, data were collected from 155 MSME owners and managers via a structured questionnaire with a five-point Likert scale. Data analysis was conducted using SPSS version 25, employing descriptive statistics, reliability tests, and multiple regression analysis. The results indicate that accounting digitalization, innovation orientation, and FinTech collaboration each positively and significantly influence MSME performance, with innovation orientation showing the strongest effect. The findings suggest that adopting digital accounting systems, fostering innovative practices, and collaborating with FinTech platforms can enhance operational efficiency, financial management, and overall business performance. These results provide both practical guidance for MSME owners and theoretical insights into factors that drive performance in the culinary sector.

References

[1] S. B. Soamole, “Enhancing Culinary MSME Sustainability: The Role of an Integrated Model of Financial Self-Efficacy, Technology Adoption, and Community Based Mentoring in Indonesia’s Digital Era,” 2025.

[2] F. R. Maulana, “Manajemen Pengelolaan dan Pengembangan pada UMKM Kuliner Pempek Dapur Bunda.,” J. Sos. dan Sains, vol. 5, no. 9, 2025.

[3] I. G. G. H. Marwanto, A. N. Rahmadi, and N. Yap, “Evaluation of Micro, Small And Medium Enterprises (MSMES) Financing Policies For MSME Actors In Yogyakarta,” Return Study Manag. Econ. Bussines, vol. 2, no. 05, pp. 456–462, 2023.

[4] D. Roshaliya, “The Role of Digitalization in the Era of Society 5.0 on MSME Performance,” Ilomata Int. J. Manag., vol. 6, no. 1, pp. 226–241, 2025.

[5] S. Pasaribu, F. Mansur, and M. Erwati, “Pengaruh Akuntansi Digital, Literasi Keuangan Dan Inklusi Keuangan Terhadap Kinerja UMKM Di Kota Jambi,” J. Ilm. Manajemen, Ekon. dan Akunt., vol. 5, no. 1, pp. 200–224, 2025.

[6] V. Maria, A. Fitriyani, B. R. Hikmawan, S. Mawaria, M. R. Wajdi, and T. N. N. Fatma, “Peranan Umkm Di Kecamatan Cibeber, Kota Cilegon Terhadap Pendapatan Dan Tingkat Kesejahteraan Para Pelaku Umkm,” Student Sci. Creat. J., vol. 2, no. 3, pp. 52–64, 2024.

[7] S. Thapalya and D. Adhikari, “Exploring the Nexus Between Digital Transformation and MSME Performance: A Global Bibliometric Review,” 2025.

[8] O. Magopets, N. Havrilenko, I. Yashchyshyna, O. Kobus, and ..., Strategic management accounting in the conditions of digitalization of the economy. eir.nuos.edu.ua, 2022.

[9] O. C. Stoica and L. Ionescu-Feleagă, “Digitalization in accounting: A structured literature review,” in Proceedings of the 4th International Conference on Economics and Social Sciences: Resilience and Economic Intelligence through Digitalization and Big Data Analytics, Sciendo, Bucharest, Romania, 2021, pp. 10–11.

[10] С. Семенова, “DIGITALIZATION OF ACCOUNTING PROCESSES AND FINANCIAL FORECASTING: THE EXPERIENCE OF EU MEMBER STATES,” Економіка та суспільство, no. 65, 2024.

[11] W. S. L. Kumarasinghe and A. Haleem, The impact of digitalization on business models with special reference to management accounting in small and medium enterprises in Colombo district. 192.248.66.13, 2020.

[12] A. V Bodiako, S. V Ponomareva, and ..., “Accounting, control and analytical support for production strategic management,” … Manag. …, 2021.

[13] Q. Xu, “Study on the Impact of Employee Diversity and Inclusive Management on Organizational Prformance,” Sci. J. Econ. Manag. Res., vol. 6, no. 7, pp. 9–13, 2024, doi: 10.54691/q1zzq579.

[14] G. Zhao, M. Vazquez-Noguerol, S. Liu, and J. C. Prado-Prado, “Agri-food supply chain resilience strategies for preparing, responding, recovering, and adapting in relation to unexpected crisis: A cross-country comparative analysis from the COVID-19 pandemic,” J. Bus. Logist., vol. 45, no. 1, 2024, doi: 10.1111/jbl.12361.

[15] D. Agustia, S. D. Haryanto, Y. Permatasari, and P. N. Midiantari, “Product innovation, firm performance and moderating role of technology capabilities,” Asian J. Account. Res., vol. 7, no. 3, pp. 252–265, Jan. 2022, doi: 10.1108/AJAR-12-2021-0266.

[16] R. Alviany, M. M. Mahyuddin, S. SN, and A. RA, “The Influence Of Entrepreneurial Orientation, Innovation And Marketing Strategies To Competitiveness Of Food Sector Msmes In Makassar,” Am. J. Suistainable Agric., vol. 13, no. 2, pp. 61–67, 2019.

[17] W. Yu, M. A. Jacobs, R. Chavez, and ..., “Data‐driven supply chain orientation and financial performance: the moderating effect of innovation‐focused complementary assets,” … J. Manag., 2019, doi: 10.1111/1467-8551.12328.

[18] K. Kiyabo and N. Isaga, “Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures,” J. Innov. Entrep., vol. 9, no. 1, pp. 1–15, 2020.

[19] D. Boreiko, “SMEs and StarttUps Financing: From Governmental Support to ICOs and Token Sales,” SSRN Electron. J., no. December, pp. 1–28, 2018, doi: 10.2139/ssrn.3108677.

[20] A. Khang, A. Misra, S. K. Gupta, and V. Shah, AI-Aided IoT Technologies and Applications for Smart Business and Production. books.google.com, 2023.

[21] L. Judijanto, “Perkembangan Startup Digital di Indonesia: Sebuah Tinjauan,” Indo-Fintech Intellectuals J. Econ. Bus., vol. 4, no. 5, pp. 2011–2032, 2024.

[22] J. D. S. Amory, “Creative Economy as a Catalyst for Change: A New Strategy to Alleviate Rural Poverty,” Indo-Fintech Intellectuals J. Econ. Bus., vol. 4, no. 5, pp. 2732–2746, 2024.

[23] W. Fitrayanto Nugraha, H. Hardjomidjojo, and M. Sarma, “Risk Assessment of MSME Credit Process Digitalization Program of PT Bank XYZ West Sumatra Region,” Int. J. Res. Rev., vol. 10, no. 6, pp. 361–371, 2023, doi: 10.52403/ijrr.20230644.

[24] S. Suyanto, K. Kusnadi, and W. Arafah, “THE EFFECT OF MANAGEMENT INFORMATION SYSTEM AND KNOWLEDGE MANAGEMENT ON MSME PERFORMANCE MEDIATED BY ORGANIZATIONAL COMMITMENT IN MAJALENGKA MSMEs,” J. Econ. Manag. Entrep. Bus., vol. 1, no. 2, pp. 146–165, 2021.

[25] J. Syaifullah, M. Syaifudin, M. U. Sukendar, and J. JUNAEDI, “Social media marketing and business performance of MSMEs during the COVID-19 pandemic,” J. Asian Financ. Econ. Bus., vol. 8, no. 2, pp. 523–531, 2021.

[26] G. P. Gusti and A. Kuswardani, “The Role Of Attitude To Money In Mediating The Relationship Between Knowledge Management And Financial Performance: A Study Of Msmes Using Ecommerce And Nonecommerce In The City Of Pontianak–Indonesia,” Malaysian E Commer. J., vol. 5, no. 2, pp. 72–76, 2021, doi: 10.26480/mecj.02.2021.72.76.

[27] C. A. S. Tomalá and J. C. Olives, “Business competitiveness and its impact on organizational performance in MSMEs,” Espirales Rev. Multidiscip. invesitgación científica, vol. 6, no. 40, pp. 1–9, 2022.

[28] A. A. Esubalew and A. Raghurama, “The mediating effect of entrepreneurs’ competency on the relationship between Bank finance and performance of micro, small, and medium enterprises (MSMEs),” Eur. Res. Manag. Bus. Econ., vol. 26, no. 2, pp. 87–95, 2020.

[29] M. K. Ardhi and J. H. Mulyo, “How does entrepreneurial orientation affect the business performance of coffee shop MSMEs in Indonesia?,” in E3S Web of Conferences, EDP Sciences, 2021, p. 3011.

[30] M. Yaskun, S. Sudarmiatin, A. Hermawan, and W. P. Rahayu, “The Effect of Market Orientation, Entrepreneurial Orientation, Innovation and Competitive Advantage on Business Performance of Indonesian MSMEs,” Int. J. Prof. Bus. Rev. Int. J. Prof. Bus. Rev., vol. 8, no. 4, p. 39, 2023.

[31] E. Santoso, B. Pasaribu, and I. K. Subagja, “The Effect of Innovation and Entrepreneurial Orientation on Business Performance with Knowledge Management as Mediation Variables in MSMES West Java,” 2020.

[32] A. Rahayu, L. A. Wibowo, and E. Ahman, “Financial Availability on Performance of MSMEs: Mediation of Entrepreneurial Orientation and Business Actor’s Rationality,” J. Econ., vol. 19, no. 1, pp. 68–80, 2023.

[33] M. A. Fahtiansyah, R. D. M. Danial, and N. Norisanti, “Intellectual Capital Analysis And Learning Orientation On The Performance Of Msmes Pandai Iron In Sukabumi District,” Inovbiz J. Inov. Bisnis, vol. 10, no. 1, pp. 23–30, 2022.

[34] U. S. Sucahyo, T. W. Damayanti, and S. Supramono, “Unlocking Success: Nexus between Entrepreneurial Orientation and Financial Performance in Culinary MSMEs,” J. Econ. Business, Account. Ventur., vol. 27, no. 1, pp. 1–13, 2024.

Downloads

Published

2025-11-28

Issue

Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2025 Dewi Mariam Widiniarsih, Irwan Irawadi Barus, Ali Nurdin Siregar, Junet Kaswoto, Eko Sudarmanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Analysis of Accounting Digitalization, Innovation Orientation, and Collaboration with FinTech on the Performance of Culinary MSMEs in Yogyakarta (D. M. Widiniarsih, I. I. . Barus, A. N. . Siregar, J. . Kaswoto, & E. . Sudarmanto , Trans.). (2025). West Science Interdisciplinary Studies, 3(11), 2166-2173. https://doi.org/10.58812/wsis.v3i11.2395