Bibliometric Analysis of Sustainable Fashion Marketing
DOI:
https://doi.org/10.58812/wsis.v3i11.2394Keywords:
Sustainable Fashion, Green Marketing, Consumer Behavior, Fast Fashion, Circular Economy, Digital Marketing, Bibliometric AnalysisAbstract
This study performs a thorough bibliometric analysis of sustainable fashion marketing to investigate its intellectual framework, thematic progression, and international research collaborations. The study utilizes data from the Scopus database, evaluated with VOSviewer and Bibliometrix, to identify predominant themes, significant publications, notable authors, and developing research clusters. The findings indicate that sustainability, marketing, consumer behavior, and fast fashion are key to contemporary research, whereas circular economy, green marketing, and digital communication are emerging fields of study. Collaboration maps indicate significant contributions from the United Kingdom, United States, China, India, and several European and Asian nations. The findings indicate a distinct transition from industry-centric sustainability dialogues to consumer-oriented and technology-driven marketing studies. This study provides significant insights for scholars and professionals, highlighting potential avenues such digital sustainability communication, circular fashion initiatives, and cross-cultural consumer analysis.
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