Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry

Authors

  • Loso Judijanto IPOSS Jakarta, Indonesia
  • Bambang Suharto Pariwisata dan Perhotelan, Fakultas Vokasi, Universitas Airlangga
  • Anton Susilo Politeknik Tunas Pemuda Tangerang

DOI:

https://doi.org/10.58812/wsis.v2i12.1515

Keywords:

Social Media, Tourism Marketing, Destination Branding, Digital Marketing, Bibliometric Analysis

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.

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Published

2024-12-31

Issue

Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies

Section

Articles

License

Copyright (c) 2024 Loso Judijanto, Bambang Suharto, Anton Susilo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry (L. Judijanto, B. Suharto, & A. Susilo , Trans.). (2024). West Science Interdisciplinary Studies, 2(12), 2353-2367. https://doi.org/10.58812/wsis.v2i12.1515