Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship

Articles

• Online Marketing Strategy and Customer Loyalty in E-commerce-Based Asian Business: The Case of Tokopedia and Shopee

  Eri Mardiani, Loso Judijanto, Syamsuri Syamsuri, Siska Armawati Sufa

  129-136

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• Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area

  Marwan Effendi, Jasman Jasman, Eva Yuniarti Utami, Loso Judijanto

  137-144

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• Increasing Production Efficiency in Handicraft Small Industries in West Java Through the Utilization of Technological Innovation

  Alfa Santoso Budiwidjojo Putra, Teguh Setiawan Wibowo

  145-152

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• The Influence of Digital Technology Adoption by Small and Medium Enterprises and Online Consumer Behavior on the Success of E-commerce Platforms in Bandung City

  Ambar Kusuma Astuti, Teguh Setiawan Wibowo, Edhi Juwono

  153-159

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• The Influence of Digital Education Factors and Online Business Innovation on the Economic Independence of People in Yogyakarta Region

  Loso Judijanto, Sabda Imanirubiarko

  160-168

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