West Science Journal Economic and Entrepreneurship
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Research Trends in Sustainable Entrepreneurship Based on Bibliometric Analysis of Scopus Publications for the Period 2012–2024
Sustainable entrepreneurship has emerged as an important research domain that integrates entrepreneurial activities with environmental and social sustainability goals. The growing global concern regarding climate change, resource scarcity, and inclusive economic development has increased scholarly attention to this field. This study aims to analyze the development and research trends of sustainable entrepreneurship through a bibliometric approach. The analysis is based on publications indexed in the Scopus database during the period 2012–2024. Bibliometric techniques were employed using VOSviewer to visualize scientific collaboration networks and thematic structures within the literature. The results indicate a significant growth in publications related to sustainable entrepreneurship, reflecting increasing academic interest in the intersection between entrepreneurship and sustainable development. Co-authorship and country collaboration analyses reveal that research in this field is supported by international collaboration networks, with countries such as the United States, the United Kingdom, and India playing important roles in knowledge production. Keyword co-occurrence analysis shows that entrepreneurship, sustainable development, and sustainability form the core concepts of the research field, while emerging themes such as circular economy, sustainable development goals (SDGs), entrepreneurship education, and digital technologies indicate evolving research directions.
Copyright (c) 2026 Loso Judijanto https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Analysis of Sharia Finance Research from a Global Perspective for the Period 2010–2024
This study aims to examine the development and structure of global research on Sharia finance through a bibliometric analysis of publications indexed in the Scopus database from 2010 to 2024. Using bibliometric techniques and visualization tools such as VOSviewer, this study analyzes publication trends, collaboration networks among authors, institutions, and countries, as well as the thematic evolution of research topics in the field of Islamic finance. The results indicate that research on Sharia finance has grown significantly during the observed period, reflecting the increasing global importance of Islamic financial systems. The collaboration analysis shows that several key authors and institutions play central roles in connecting different research groups, while countries such as Indonesia, Malaysia, Saudi Arabia, the United Kingdom, and the United States emerge as important contributors to the global research network. Keyword co-occurrence analysis reveals that dominant themes include Islamic banking, Sharia compliance, financial institutions, and Islamic law. At the same time, emerging topics such as financial technology (fintech), blockchain, decentralized finance, and financial inclusion indicate a shift toward digital transformation and innovation in Islamic financial services. Furthermore, themes related to sustainable development, ESG, and waqf highlight the growing integration of Islamic finance with broader sustainability and ethical finance agendas. This study provides a comprehensive overview of the intellectual structure, collaboration patterns, and emerging research trends in Sharia finance, offering valuable insights for future academic research and policy development in the global Islamic financial industry.
A Bibliometric Analysis of Artificial Intelligence Adoption in Business Research for the Period 2015–2025
Artificial Intelligence (AI) has become a transformative technology that significantly influences modern business practices, decision-making processes, and organizational innovation. As the adoption of AI continues to expand across industries, scholarly interest in this topic has increased substantially. This study aims to map the development of research on Artificial Intelligence adoption in business using a bibliometric approach. Data were collected from the Scopus database covering publications from 2015 to 2025. The analysis was conducted using VOSviewer to visualize scientific networks, including co-authorship, institutional collaboration, country collaboration, keyword co-occurrence, overlay visualization, and density mapping. The results indicate a significant growth in publications related to AI adoption in business, particularly in recent years. The United States, India, China, Germany, and Italy emerge as the most influential countries contributing to this research area, while several collaborative networks among authors and institutions highlight the global nature of this field. The keyword analysis reveals that major research themes revolve around artificial intelligence, digital transformation, technology adoption, machine learning, and decision-making processes. Additionally, emerging topics such as sustainability, ethical technology, generative artificial intelligence, and Industry 4.0 are gaining increasing attention in recent studies. This study provides a comprehensive overview of the intellectual structure and research trends in AI adoption within business research, offering insights into key contributors, major thematic clusters, and potential future research directions.
The Development of Creative Economy Research in Southeast Asia Based on Bibliometric Analysis and Thematic Trends 2013–2024
The creative economy has become a strategic sector in economic development in various Southeast Asian countries due to its contribution to innovation, job creation, and strengthening cultural identity. As academic attention to this topic increases, scientific mapping is needed to understand research developments, collaboration patterns, and emerging thematic trends in the literature. This study aims to analyze the development of research on the creative economy in Southeast Asia during the period 2013–2024 using a bibliometric approach. Research data was obtained from the Scopus database and analyzed using VOSviewer software to map the collaboration network of authors, institutions, countries, and the emergence of research keywords. The analysis results show that research on the creative economy in Southeast Asia has experienced a significant increase, with a primary focus on the theme of economic development, which is closely related to topics such as sustainability, commerce, finance, policymaking, and cultural industries. Visualization of the collaboration network indicates the existence of collaboration.Cross-border research, particularly between Southeast Asian and European countries, is also being conducted, although collaboration remains relatively limited. Thematic trend analysis also indicates a shift in research focus from economic development to more specific issues such as creative industry competitiveness, public policy, and the development of creative subsectors such as animation and cultural industries. The findings of this study provide a comprehensive overview of the dynamics of creative economy research in Southeast Asia and open up opportunities for further, more in-depth research on digital transformation, creative entrepreneurship, and regional economic integration to support future creative economy development.
Bibliometric Review of Research on Startup Ecosystems with Identification of Key Authors Countries and Emerging Themes for the Period 2010–2024
Research on startup ecosystems has expanded rapidly over the past decade as entrepreneurship has become a key driver of innovation, technological advancement, and economic development. Despite the growing body of literature, a comprehensive understanding of the intellectual structure, collaboration patterns, and emerging themes in startup ecosystem research remains limited. This study aims to map the development of research on startup ecosystems through a bibliometric analysis of publications indexed in the Scopus database from 2010 to 2024. Using VOSviewer as the primary analytical tool, this study examines publication trends, co-authorship networks, country collaboration patterns, and keyword co-occurrence structures to identify influential authors, leading countries, and major research themes. The results show a significant growth in publications during the analyzed period, indicating increasing global academic interest in startup ecosystem studies. The co-authorship analysis reveals several collaborative clusters with a number of key scholars acting as connectors within the research network. Country collaboration analysis highlights the dominance of the United States, India, and several European countries as major contributors to the field. Furthermore, keyword analysis indicates that entrepreneurship, startup, innovation, and ecosystems form the conceptual core of the literature, while emerging topics such as artificial intelligence, blockchain, fintech, and crowdfunding reflect the growing influence of digital transformation on entrepreneurial ecosystems.
The Dynamics of Social Innovation Research in Entrepreneurship Based on Bibliometric and Co-Word Analysis of Publications from 2012 to 2024
This study aims to examine the development and research dynamics of social innovation within the field of entrepreneurship through a bibliometric and co-word analysis of scientific publications. The data were obtained from the Scopus database covering the period from 2012 to 2024. Bibliometric techniques were applied to identify publication patterns, collaboration networks, and thematic structures within the literature. The analysis was conducted using VOSviewer to visualize co-authorship networks, institutional collaborations, country collaborations, keyword co-occurrences, overlay visualization, and density visualization. The results reveal that social innovation, sustainable development, and entrepreneurship constitute the central themes of the research landscape. The findings also show that sustainability-related topics and social enterprise concepts play a significant role in shaping the direction of scholarly discussions in this field. Furthermore, recent research trends indicate the growing importance of entrepreneurship education, digitalization, artificial intelligence, and innovation ecosystems in advancing social innovation practices. The collaboration network analysis demonstrates that research in this area involves extensive international partnerships, with several countries and institutions acting as major hubs in global knowledge production. The study highlights the interdisciplinary nature and increasing global relevance of social innovation research in entrepreneurship, while also identifying emerging themes that may guide future research and policy development.
Mapping Research Trends in Financial Technology (FinTech) and Entrepreneurship Using a Bibliometric Analysis from 2015 to 2024
Financial Technology (FinTech) has rapidly transformed the global financial landscape and created new opportunities for entrepreneurial innovation. Along with the expansion of digital financial services, scholarly attention toward the intersection of FinTech and entrepreneurship has grown significantly over the past decade. This study aims to map the development, collaboration patterns, and thematic evolution of research on FinTech and entrepreneurship using a bibliometric analysis approach. The analysis is based on publications indexed in the Scopus database during the period 2015–2024. Bibliometric mapping and visualization techniques were conducted using VOSviewer to examine co-authorship networks, institutional and country collaborations, keyword co-occurrence, overlay visualization, and density mapping. The results indicate that research in this field has increased substantially, reflecting the growing importance of digital financial innovation in supporting entrepreneurial activities and economic development. The collaboration analysis shows that the United States, China, and several European countries play central roles in global research networks, while emerging economies are increasingly contributing to the literature. Keyword analysis reveals that entrepreneurship, innovation, and fintech are the most dominant themes, with emerging topics such as digital transformation, artificial intelligence, blockchain, financial inclusion, and sustainability gaining increasing scholarly attention. These findings suggest that the FinTech–entrepreneurship research field is evolving into a multidisciplinary domain that integrates technological innovation with financial systems and entrepreneurial ecosystems. This study contributes to the literature by providing a comprehensive overview of the intellectual structure and development trajectory of FinTech and entrepreneurship research and offers insights for future studies focusing on digital financial innovation, sustainable entrepreneurship, and inclusive financial systems.
The Landscape of MSME Research in Developing Countries Based on Bibliometric Analysis and Visualization of Global Collaboration Networks
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting economic growth, employment creation, and poverty reduction in developing countries. Despite their importance, the rapidly growing body of literature on MSMEs has produced a fragmented research landscape that requires systematic mapping to understand its development and emerging directions. This study aims to analyze the landscape of MSME research in developing countries using a bibliometric approach. Data were collected from the Scopus database and analyzed using bibliometric techniques and visualization tools, particularly VOSviewer, to identify publication trends, collaboration networks, and dominant research themes. The results reveal that MSME research has developed into a multidisciplinary field connecting themes such as entrepreneurship, innovation, financial inclusion, sustainability, and digital transformation. Collaboration network analysis shows that several authors and institutions act as key connectors in the research network, while countries such as India and Indonesia emerge as major contributors to global MSME research. Keyword co-occurrence and overlay analyses indicate that earlier studies primarily focused on entrepreneurship and innovation, whereas more recent research emphasizes digital transformation, technology adoption, and sustainable development goals. These findings demonstrate that MSME research is evolving toward addressing contemporary challenges related to digitalization and sustainable economic development. This study provides a comprehensive overview of the intellectual structure and development trends of MSME research and offers insights for future research directions in the field.
Copyright (c) 2026 Loso Judijanto, Zainal Arifin https://creativecommons.org/licenses/by-sa/4.0
The Evolution of Circular Economy Research Based on Bibliometric Analysis of International Publications 2010–2024
The circular economy has emerged as a key concept in addressing global sustainability challenges, particularly those related to resource depletion, waste generation, and environmental degradation. This study aims to analyze the evolution of circular economy research based on international publications indexed in the Scopus database from 2010 to 2024. A bibliometric approach was employed to examine publication trends, collaboration networks, and thematic structures within the literature. Data were analyzed using VOSviewer to generate visualizations of co-authorship networks, keyword co-occurrence, and research density. The results indicate a significant increase in circular economy research over the past decade, reflecting growing academic and policy interest in sustainable production and consumption systems. Co-authorship analysis reveals the presence of several collaborative research clusters connected by influential authors who facilitate knowledge exchange across institutions and regions. Keyword co-occurrence analysis shows that circular economy research is strongly associated with themes such as sustainability, waste management, recycling, and life cycle analysis. In addition, technological topics including wastewater treatment, biomass utilization, and plastic recycling appear as important subthemes supporting circular resource flows. Density visualization further indicates that circular economy and sustainability remain the most dominant concepts within the field. Overall, the findings demonstrate that circular economy research has developed into an interdisciplinary domain integrating environmental science, industrial systems, and sustainability studies. This study provides a comprehensive overview of the intellectual structure of circular economy research and offers insights into emerging research directions for future studies.
Global Trends in Digital Entrepreneurship Research Based on Bibliometric Analysis of the Scopus Database from 2013 to 2023
The rapid advancement of digital technologies has significantly transformed entrepreneurial activities and business ecosystems worldwide. This study aims to analyze global research trends in digital entrepreneurship through a bibliometric approach using publications indexed in the Scopus database from 2013 to 2023. The study employs bibliometric analysis and network visualization using VOSviewer to examine publication patterns, collaboration networks among authors, institutions, and countries, as well as the thematic structure of the research field. The results show a significant growth in scholarly publications on digital entrepreneurship over the past decade, indicating increasing academic interest in the topic. The collaboration analysis reveals that several countries, particularly the United States, the United Kingdom, Germany, and the Russian Federation, play central roles in international research networks. In addition, the co-authorship and institutional networks highlight the presence of influential scholars and universities that actively contribute to the development of digital entrepreneurship studies. Keyword co-occurrence analysis identifies major research themes such as entrepreneurship, digital technologies, digital economy, business models, and digital innovation, while emerging topics such as sustainability, startups, and digitalization indicate evolving research directions. The findings demonstrate that digital entrepreneurship has developed into a dynamic and interdisciplinary research area that integrates perspectives from entrepreneurship, information systems, and innovation studies. This study provides a comprehensive mapping of the intellectual structure of digital entrepreneurship research and offers insights into future research opportunities in the evolving digital economy.
Work-Life Balance, Employee Well-Being, and Organizational Performance in Digital Startups in Greater Jakarta
The rapid expansion of digital startups in Greater Jakarta has intensified the need for effective human resource strategies that support both employee well-being and organizational performance. This study aims to examine the relationships between work–life balance, employee well-being, and organizational performance using a quantitative approach. Data were collected from 150 employees working in digital startup environments through a structured questionnaire measured on a five-point Likert scale. Statistical analysis was conducted using SPSS version 25, including descriptive statistics, reliability testing, classical assumption tests, and multiple regression analysis. The results indicate that work–life balance has a significant positive effect on employee well-being, while both work–life balance and employee well-being significantly influence organizational performance. Employee well-being also acts as an important mechanism that strengthens organizational outcomes by enhancing motivation, emotional stability, and engagement. The findings highlight the strategic role of flexible work practices and supportive organizational culture in sustaining productivity within fast-paced digital startup contexts. This study contributes to the organizational behavior literature by providing empirical evidence from emerging digital economies and offers practical insights for startup leaders in designing human-centered workplace policies that promote sustainable performance.
Copyright (c) 2026 Flora Grace Putrianti Putrianti, Sukmarani Sukmarani, Yumhi Yumhi, Maesaroh Maesaroh, Andri Susilo https://creativecommons.org/licenses/by-sa/4.0
The Role of Product Innovation Mediation in the Relationship between Market Orientation and Competitive Advantage in Culinary Sector MSMEs
This study aims to examine the mediating role of product innovation in the relationship between market orientation and competitive advantage among Indonesian culinary sector Micro, Small, and Medium Enterprises (MSMEs). A quantitative research design was employed using survey data collected from 200 MSME owners and managers. The measurement instrument utilized a five-point Likert scale, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that market orientation has a significant positive effect on product innovation and competitive advantage. Product innovation also shows a strong and significant influence on competitive advantage, highlighting its role as a key strategic capability in the culinary industry. Furthermore, mediation analysis confirms that product innovation partially mediates the relationship between market orientation and competitive advantage, suggesting that the ability to transform market insights into innovative products strengthens business competitiveness. The findings emphasize the importance of integrating customer focus, competitor awareness, and innovation strategies to achieve sustainable competitive advantage. This study contributes to the literature on strategic entrepreneurship and MSME competitiveness by providing empirical evidence from the Indonesian culinary sector and offers practical implications for business owners and policymakers in promoting innovation-driven development.
Copyright (c) 2026 Feliks Anggia Binsar Kristian Panjaitan, Muhammad Taali https://creativecommons.org/licenses/by-sa/4.0
The Impact of Financial Technology Adoption on the Sustainability of Microenterprises in Indonesia: The Mediating Role of Financial Inclusion
The rapid development of financial technology (fintech) has transformed financial access and operational practices among micro businesses, particularly in emerging economies such as Indonesia. This study aims to examine the impact of financial technology implementation on the sustainability of micro businesses, with financial inclusion serving as a mediating variable. A quantitative research approach was employed using data collected from 150 micro business actors through a structured questionnaire measured on a Likert scale. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) to evaluate both measurement and structural models. The results indicate that fintech implementation significantly enhances financial inclusion and directly improves business sustainability. Financial inclusion also has a significant positive effect on sustainability and partially mediates the relationship between fintech adoption and sustainable business performance. These findings suggest that digital financial innovation contributes to micro business resilience when supported by inclusive financial access. The study provides theoretical contributions to digital finance and sustainable entrepreneurship literature while offering practical implications for policymakers and fintech providers in promoting inclusive digital ecosystems for micro-enterprise development in Indonesia.
Copyright (c) 2026 Mekar Meilisa Amalia https://creativecommons.org/licenses/by-sa/4.0
The Influence of Green Marketing, Brand Image, and Environmental Awareness on the Decision to Purchase Environmentally Friendly Products in Indonesia
The increasing environmental problems faced by Indonesia have encouraged both consumers and businesses to pay greater attention to environmentally friendly products. This study aims to analyze the influence of green marketing, brand image, and environmental awareness on consumers’ decisions to purchase environmentally friendly products in Indonesia. A quantitative research approach was employed using a survey method involving 135 respondents who had experience or familiarity with green products. Data were collected through a structured questionnaire measured using a five-point Likert scale and analyzed using SPSS version 25. The analysis included validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that green marketing, brand image, and environmental awareness each have a positive and significant effect on purchase decisions, both individually and simultaneously. Among these variables, environmental awareness has the strongest influence on consumers’ purchasing decisions. These findings indicate that effective green marketing strategies, supported by a strong brand image and high consumer environmental awareness, play a crucial role in encouraging the purchase of environmentally friendly products. This study provides empirical evidence on green consumer behavior in Indonesia and offers practical implications for companies and policymakers in promoting sustainable consumption.
Copyright (c) 2026 Olayinka Funmi BABATUNDE, Sikiru Ayodeji ANIMASAUN https://creativecommons.org/licenses/by-sa/4.0
The Influence of Financial Literacy, Digital Innovation, and Entrepreneurial Orientation on the Performance of MSMEs in the Post-Pandemic Era in Indonesia
The post-pandemic era has brought significant challenges and opportunities for micro, small, and medium enterprises (MSMEs) in Indonesia, particularly in terms of financial management, digital adaptation, and strategic orientation. This study examines the influence of financial literacy, digital innovation, and entrepreneurial orientation on MSME performance in the post-pandemic context. A quantitative research approach was employed, with data collected from 135 MSME owners and managers using a structured questionnaire measured on a Likert scale. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) version 25. The results indicate that financial literacy has a positive and significant effect on MSME performance, demonstrating the importance of sound financial knowledge and management skills in supporting business recovery. Digital innovation is found to have the strongest positive influence on performance, highlighting the critical role of digital technology adoption in enhancing competitiveness and market reach. Entrepreneurial orientation also shows a significant positive effect, emphasizing the importance of innovativeness, proactiveness, and risk-taking in navigating post-pandemic uncertainty. Simultaneously, financial literacy, digital innovation, and entrepreneurial orientation significantly explain variations in MSME performance. These findings suggest that strengthening internal capabilities through integrated financial education, digital capacity building, and entrepreneurship development is essential for improving MSME resilience and sustainable growth in Indonesia’s post-pandemic economy.
Copyright (c) 2026 Israel Olukayode ADEBOWALE https://creativecommons.org/licenses/by-sa/4.0
Centralization vs. Decentralization: Measuring the Effectiveness of State Regulations in Accommodating the Potential of Community-Based Zakat and Waqf
Indonesia, as the country with the largest Muslim population in the world, has enormous potential for zakat and waqf to support the social welfare and economic development of the people. However, there is a significant gap between this potential and the realization of its collection and utilization. One factor influencing this condition is state policy, which tends to implement centralized zakat and waqf management through Law Number 23 of 2011 and Law Number 41 of 2004. This study aims to analyze the impact of this centralized policy on the sustainability of community-based zakat and waqf management organizations, and to assess the extent to which the state regulatory framework is able to optimize the potential of Islamic philanthropy without eroding social capital and public participation. The method used in this study is a conceptual approach through a literature review by examining various scientific sources, theories, and relevant Qur'anic and Hadith arguments. The results of the study indicate that although centralized policies provide benefits in terms of accountability and administrative standardization, these policies also have the potential to suppress the role of community-based philanthropic institutions due to bureaucratic burdens and rigid legal-formal structures. Therefore, this study recommends the implementation of an adaptive and inclusive hybrid governance model, which balances the formal legality of the state with the social legitimacy of the community to optimize the sustainable management of zakat and waqf in Indonesia. As an academic and policy implication, this study emphasizes that optimizing zakat and waqf cannot rely solely on legal approaches and administrative centralization but must also consider the sociological dimensions of Indonesian Muslim society, which are based on community and faith. By synergistically integrating the roles of the state and community, zakat and waqf governance is expected to increase institutional effectiveness while maintaining public participation, the core spirit of Islamic philanthropy
Copyright (c) 2026 Alisha Haviedzah, Uum Nur Umayah, Rafi' Karunia Putra, Qurrotul Ahsani Ma'rufah, Neng Isma Nur Holifah, Muhammad Khalid Albar, Muhammad Aidan Athallah Fath, Marwah Ayatillah P, Imroatur Rif'ah, Fernaldi Wafdan Zuhdi, Auliatun Dalalah, Amelda Nayla, Delfi Kusuma Nadia https://creativecommons.org/licenses/by-sa/4.0
Synergy between Islamic Philanthropy and the Government: Optimizing Zakat-Wakf Based on Maslahah Daruriyyah and Fiqh al-awlawiyyat in Alleviating Social Problems
Indonesia has enormous potential for zakat and waqf as instruments of Islamic philanthropy, but their utilization has not been optimal in addressing fundamental social issues. Zakat management still tends to be consumer-oriented, while waqf is more directed at the construction of places of worship, so that their function as instruments of sustainable social protection has not been optimally achieved. This study aims to analyze the synergy model between the National Zakat Agency (BAZNAS), the Indonesian Waqf Agency (BWI), and the Social Service in managing zakat and waqf based on maslahah daruriyyah and fiqh al-awlawiyyat. This study uses a qualitative method with a juridical-normative approach through a literature review of relevant fiqh literature, regulations, and institutional data. The results show that the low social impact of zakat and waqf is caused by inaccurate allocation priorities, weak institutional integration, and a lack of orientation towards meeting the basic needs of vulnerable groups. This study concludes that institutional synergy is needed to direct zakat as a supporter of short-term social financing and waqf as a provider of sustainable social infrastructure, so that Islamic philanthropy can play an effective role in strengthening social welfare.
Copyright (c) 2026 Fitriah Raudhatul Jannah, Dedy Purnomo, Jamilah Zahra, Mudawamatul Ummah, Rina Alifiyah, Chika Arta Dhuana Pangestu, Muhammad Ikhsanudin, Amelia Putri, Muhammad As'ad Samsul Arifin, Hurin 'In Lu'Lu'il Maknun, Asyifa Raudhatul Jannah, Haikal Akbar Karim https://creativecommons.org/licenses/by-sa/4.0
The Role of Competence as a Mediator in the Relationship between Supervision and Training on Employee Effectiveness
This study aims to analyse the effect of supervision and training on employee work effectiveness with competence as a mediating variable at the Regional Disaster Management Agency (BPBD) of Nduga Regency. The approach used is explanatory quantitative with a saturated sampling technique involving all 85 BPBD employees. Data collection was conducted through a questionnaire using a 1–5 Likert scale. Data analysis included validity and reliability tests, linear regression, path analysis, and Sobel's mediation test. The results showed that supervision and training had a positive and significant effect on employee competence. In addition, supervision, training, and competence had a significant effect on work effectiveness. Competence was found to significantly mediate the influence of supervision and training on work effectiveness. These findings indicate that strengthening supervision, improving the quality of training, and developing competence are strategic factors in improving the work effectiveness of BPBD employees in disaster-prone areas such as Nduga Regency. This study has important implications for policy makers in planning human resource development in the disaster management sector.
Copyright (c) 2026 Lines La Gwijangga, Rina Rina, Yusran Adi https://creativecommons.org/licenses/by-sa/4.0
Analysis of Purbaya’s Economic Policy and Indonesia’s Economic Growth Prospects Towards 6%
This study analyzes the effectiveness of economic policies led by Purbaya in maintaining financial system stability and their contribution to achieving Indonesia’s economic growth target of 6 percent. Using a qualitative approach based on policy analysis and macroeconomic data, the study also employs word cloud techniques to identify dominant keywords in policy documents and Purbaya’s economic narratives. The research evaluates the foundations of structural policies, fiscal–monetary synergy, and the readiness of strategic sectors as engines of growth. The findings suggest that achieving 6 percent growth requires a consistent policy mix, improvements in labor productivity, accelerated regulatory reforms, and strengthened domestic and foreign investment. In addition, the study highlights external and domestic risks that may hinder target achievement, including global uncertainty, financial market volatility, and structural challenges in the MSME sector. These findings provide a comprehensive overview of opportunities and obstacles in realizing sustainable economic growth, while offering policy recommendations to enhance national economic resilience.
Copyright (c) 2026 Jan Horas Veryady Purba https://creativecommons.org/licenses/by-sa/4.0
Analyzing the Purbaya Effect: A Descriptive Qualitative Study on Fiscal Policy and Economic Growth in Indonesia
This study examines the phenomenon of the Purbaya Effect within the framework of Indonesia’s fiscal policy, focusing on its implications for market dynamics, economic growth, and fiscal credibility. Addressing a research gap in the limited academic discourse on the Purbaya Effect—with prior studies largely confined to general fiscal issues such as deficits and government spending—this research adopts a descriptive qualitative approach. Two articles were analyzed using NVivo to identify dominant themes and word frequencies. Findings reveal that the Purbaya Effect signifies a paradigm shift toward expansionary fiscal strategies, characterized by increased government spending, interest rate reductions, liquidity injections, and the strengthening of MSMEs and the real sector as drivers of growth. Thematic analysis highlights the dominance of terms such as economy, consumption, fiscal, investment, and financing, underscoring the role of fiscal policy as an economic accelerator. Strategically, the Purbaya Effect shapes market perceptions, public expectations, and fiscal credibility, while opening pathways for long-term development through infrastructure investment and human capital enhancement. Nonetheless, expansionary fiscal measures carry risks of inflation, budget deficits, and crowding out, necessitating cross-sectoral coordination and macroprudential oversight. This study contributes to macroeconomic literature by introducing a novel conceptual lens and offers practical insights for designing inclusive, credible, and sustainable fiscal policy in Indonesia.
Trends and Evolution of Neuromarketing Research in Understanding Consumer Behavior: A Bibliometric Analysis
Neuromarketing has grown into a prominent interdisciplinary field that bridges neuroscience, psychology, and marketing to understand consumer cognition and emotion beyond self-reported measures. This study conducts a comprehensive bibliometric analysis using Scopus-indexed publications to examine the intellectual structure, thematic evolution, and global development of neuromarketing research. Using VOSviewer, five visualizations—network, overlay, density, author, and country maps—were generated to identify influential works, core research clusters, collaboration patterns, and emerging trends. Highly cited publications such form the conceptual and methodological foundation of the field, while newer studies emphasize neuroimaging advancements, EEG analytics, emotional processing, and ethical implications. Keyword clustering reveals four major themes: neuroimaging methods, consumer decision-making, marketing applications, and ethical considerations. Collaboration analyses indicate strong activity in Europe, the U.S., and China, though geographic disparities persist. Overall, the findings demonstrate that neuromarketing has evolved from conceptual debate toward advanced, technology-driven applications, while ethical issues remain central to its future trajectory. This study contributes a systematic mapping of neuromarketing’s development and highlights opportunities for expanded global collaboration, methodological integration, and responsible innovation.
Copyright (c) 2025 Frans Sudirjo https://creativecommons.org/licenses/by-sa/4.0
Entrepreneurial Ecosystems in the Post-Pandemic Era: A Bibliometric Mapping of Innovation, Start-ups and Policy Research
This study⁠ performs a thorough bib​lio‍met‍r‍ic an‍al⁠ysi‍s to inv‌est​igate the progressio‍n of​ entreprene​urial ecosy⁠stem research in th‌e post-pand‌emic period. T‍he study use the Scopus dat​abase alongside vis⁠ualization tools like V​OSviewer and Bibliometrix‌ to delineate publis‍hing trends,​ keyword co-occurrence, author netw​orks, institu‌tional collaborations, an​d international li⁠nks. The results indi​c‌ate that entrepreneur⁠ship, start-ups, innova‌tion ecosystems,‍ and technolog⁠y transfer are major subject are‍a⁠s⁠, but rising themes encompass digital entrepr‌eneurship​, s​ustainability, artificia​l in‌te​lligence​, and the circul‌ar economy. Overlay​ and density visualizatio​ns demonstrate a temporal tr​ansition from crisis-‌dri​ven research in 20⁠20​ to innovation​-oriented and s⁠u‍stainability-f⁠ocused subjects in 2021–2022.⁠ Networks of authors an‍d affiliatio‍ns underscore‌ signi​ficant con​tributi‌ons from Audretsch, Stam, Mason, and⁠ promine‍nt i​ns⁠titutions in the United Kingdo​m, Ge‌rmany, India, an​d Ital‌y. The research‌ advances the theo‍retical fram⁠ework of entrepre‌neu⁠ri‌al e⁠cosys⁠tems and provides practical guidance for policy​makers and pra⁠cti‍tione​r⁠s. Constraints encompass dependence on a singu​la​r databa⁠se and the progressi⁠on of⁠ post‍-pand‌emic literature.
Copyright (c) 2025 Loso Judijanto https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Mapping of Halal Marketing Research: Global Insights and Future Agenda
Thi‌s study performs a thorough bibli‍ometric anal⁠ysis o⁠f halal m⁠arketing research to delineate its concept‌ual framework‌, them​atic pr‍ogres‍sion, and coll‍ab​or⁠ative dynamics. The study utilizes data obtained​ from⁠ Scopus‌, examined by VOSviewer and Bib⁠liometrix, to ident​ify predominant research clusters, influe⁠ntial authors,⁠ leading​ ins​titutions, an‍d sign‍ificant contributing c⁠oun⁠tries. The findings indicate that h⁠alal marketing scholar​shi‍p focu‍ses on themes suc‍h halal food, Islamic marketing, consumer behavior, and ha⁠lal tourism, whereas developing research area‍s e‍ncompass halal logistics, supply‍ cha‌i‌n int​e​grity‌, halal‍ cosmetics, and halal awa‍ren​ess. C‌o‌-​a⁠ut‍hor⁠ship and in‍stitutional networks demonstra​t‌e significant geo‌graphi‍cal concentration in Sou⁠theast Asia, with Malaysia​ and‍ Indones⁠ia ac⁠t‍ing as principal re‌search centers. Th⁠e patterns of collabora‍ti⁠on across co​untries under⁠score the⁠ escalat‌ing participa‌tion of non-Mus‍lim nations,​ ind​icating a risi‍ng worl⁠dwid‍e interest in halal markets. This study enhances comprehensio​n of halal ma⁠rke‌ting as a comple‍x‌ a⁠nd dynamic domain, pr‍oviding a basis fo‌r future research, espe‌cia⁠lly in cross-regional gov⁠ernance, dig‌ital c‌h‌ange, a​nd non-Muslim customer viewpoints.
Copyright (c) 2025 Loso Judijanto, Refiana Yuliawati https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Mapping of Consumer Behavior Studies in the Digital Era
This s⁠tudy does‌ a bi⁠b‌liometric analysis o​f consumer behavior res‌ea‍rch in the digital age‍ t⁠o elucidate it⁠s intellectual framework, thematic‌ f⁠oca​l points, and pat‌terns of glo‍bal collabora​tion. T⁠he analysis emplo‌ys data sour​ced from prominent bi⁠bl‍iographic databases‍, utilizing perfo​rmance metrics, co-author‌ship​ a‌nd co-citation networks, as well as keyword co-‌occurrence mappi⁠ng through VOSviewer⁠ and the‌ Bibliomet‍ric R package. The findings indi‌cate t‌hat "consumer behavior" constitutes the central focus of the discipli​ne, encircled by si⁠gnifica‍nt⁠ themes⁠ including social‌ media,‌ digita⁠l plat​form⁠s, artificial i⁠ntelli‍ge​nc⁠e, big da‌ta, purchase i​ntention, and da⁠ta p‌riva‌cy. M‌aps of countr⁠ies and a⁠ff​iliations underscore⁠ the‌ crucial​ role​s of Indi‌a, China, the United States, Indonesia​, and Malaysia in g⁠enerating research output, as well‍ as rob​ust regio​nal a‌nd worldwide collaborative netw‌orks. Th‌e st⁠ud⁠y pr​ovides practical as​sistance f‌or managers⁠, politicians, and academic⁠ institutions, w​h‍ile also maki⁠ng a theoretica⁠l contribution by defining di⁠gital cons⁠umer behavior as an​ i‍nterdisciplinary field th‍at encompasses ma‌r​keting, information syste​m⁠s, da‌ta scie​nce, and so‍c⁠ial psychology. Recognized​ are the constraints pertaining to da‍tabase co​verag‍e, la‍ng‍uage sele⁠ction, a‌nd keywor‌d reliance,‍ alo‌n⁠g with recommendations for future study o‍n developin‌g technologies​ and consumer⁠ welfare.
Copyright (c) 2025 Loso Judijanto, Achmad Syaefuddin https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Review of Entrepreneurial Finance in Emerging Economies
This study performs a bibliometric analysis of rese⁠arch concerning entrepreneurial finance within the framework of sustainable development in eme⁠rging ec⁠onomies. The project utilizes papers indexed in prominent databases, examined by VOSviewer and Bibliometrix,⁠ to map keyword co-occurrence, authorship networks, institutional affiliations,⁠ and international collaborations. The findings indicate that sustainable development serves as the primary thematic foca⁠l⁠ point, intricately associated with eco⁠nomic growth, financial systems, m⁠icrof⁠inance, financial literacy, and green-⁠transition subjects, including renewable energy and the green economy. Overlay and density visualizations indicate a temporal transition from initial focuses on poverty alleviation and financ⁠ial inclusion to contemporary priorities for sustainable fina⁠nce and environmental goals. Col⁠laborat⁠ion m⁠aps reveal that a select group of writers, institutions, and nations—specifically China, India, Pakistan, the United Kingd⁠om, and South Africa⁠—serve as⁠ central figures in global knowledge p⁠roduction, while peri⁠phery countr⁠ies are increasingly getting integrated. The r⁠eview identifies conceptual and geographic deficiencies and proposes future research avenues that connect entrepreneurial financing mecha⁠nisms⁠, instituti⁠onal contexts, and sustainable development results in se⁠veral emerging-economy environments.
Copyright (c) 2025 Loso Judijanto, Untung Untung https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Analysis of Financial Inclusion Research in the Context of Sustainable Economy
This study does a bibliometric analysis of financial inclusion research within the framework of a sustainable economy, utilizing papers indexed in a prominent scientific database from 2000 to 2025. The study utilizes performance analysis and scientific mapping methodologies through VOSviewer and Bibliometrix to investigate publication patterns, prominent authors, institutions, countries, and networks of keyword co-occurrence. The findings indicate that financial inclusion and sustainable development form the primary conceptual core, intricately linked to economic growth, financial development, and sustainability. Contemporary research is mostly focused on digital issues, including fintech, digital financial inclusion, and decentralized finance, which progressively associate inclusive finance with environmental performance, green innovation, and the reduction of carbon emissions. Networks of international collaboration indicate that emerging economies, notably China, India, Pakistan, and South Africa, assume a prominent role, but such collaboration is predominantly localized rather than entirely global. The study elucidates the structure and history of this interdisciplinary domain, identifies significant research clusters and deficiencies, and delineates avenues for further exploration of inclusive and sustainable financial systems.
Copyright (c) 2025 Loso Judijanto, Usup Usup https://creativecommons.org/licenses/by-sa/4.0
Scientometric Mapping of Creative Economy Research in Southeast Asia
This study looks at research on the creative economy in Southeast Asia using data from scientific publications. We got data from Scopus (2000–2024) and used VOSviewer, Bibliometrix, and CiteSpace to look at things like who's publishing, what keywords are used together, who's working with who, and what institutions and countries are linked. The results show that the main ideas in this field are the creative economy itself, sustainable development, innovation, and the people who work in creative fields. There are three main topics: (1) cultural industries, tourism, and how cities grow; (2) innovation, starting new businesses, and the knowledge economy; and (3) the circular economy, design, and the digital economy. Looking at how the research has changed over time, we see that it started with creative sectors and urban economies, and now it's focusing on sustainability and digital changes. The main places for collaboration are the United Kingdom, the United States, China, and Indonesia, with strong ties between institutions in Europe, Asia, and Russia. This study gives a detailed analysis of the ideas and global position of creative economy research, using data to back it up. It also points out that there are limitations because of the database used and that more qualitative research is needed.
Copyright (c) 2025 Loso Judijanto, Haryadi Haryadi https://creativecommons.org/licenses/by-sa/4.0
The Influence of Marketing Mix, Innovation, and Digital Branding on the Marketing Performance of MSMEs in Indonesia
This study investigates the influence of the marketing mix, innovation, and digital branding on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Using a quantitative approach, data were collected from 175 MSME owners and managers through a Likert-scale questionnaire. The data were analyzed using SPSS version 25, including validity and reliability testing, classical assumption testing, and multiple linear regression analysis. The results reveal that the marketing mix, innovation, and digital branding each have a significant and positive effect on marketing performance, with digital branding showing the strongest influence. The three variables collectively explain 61.2% of the variation in marketing performance, indicating the importance of integrating strategic marketing activities, continuous innovation, and strong digital branding in enhancing MSME competitiveness. This study contributes to the understanding of digital-based marketing strategies and offers practical insights for MSMEs in strengthening their market presence in an increasingly digitalized business environment.
Copyright (c) 2025 Sulistyo Budi Utomo, Ruri Widuri, Iti Septi, Annuridya Rosyidta Pratiwi Octasylva https://creativecommons.org/licenses/by-sa/4.0
The Role of E-WOM and Influencer Marketing on Generation Z's Purchasing Decisions
This study examines the influence of Electronic Word of Mouth (E-WOM) and influencer marketing on Generation Z’s purchasing decisions in Indonesia. Using a quantitative approach, data were collected from 150 respondents through an online questionnaire employing a five-point Likert scale. The data were analyzed using SPSS version 25, including validity testing, reliability testing, descriptive analysis, and multiple regression analysis. The findings indicate that both E-WOM and influencer marketing have significant positive effects on purchasing decisions, with influencer marketing showing a stronger predictive influence. E-WOM enhances decision-making by providing credible peer-generated information, while influencer marketing exerts a powerful persuasive effect through credibility, relatability, and attractive content. The results emphasize the importance of digital engagement and social media-based strategies in influencing Generation Z’s consumer behavior. This study contributes to the growing literature on digital marketing effectiveness in emerging markets and provides practical insights for brands seeking to optimize engagement with young consumers in Indonesia.
Copyright (c) 2025 Frans Sudirjo, Heri Setiyawan, Lina Affifatusholihah https://creativecommons.org/licenses/by-sa/4.0
Overview of the Development of International Trade Community Welfare in Mataram City (review of poverty levels 2020-2024)
This study analyzes the relationship between international trade and societal welfare in the Province of Nusa Tenggara Barat (NTB), focusing on poverty levels during the period 2020–2024. Utilizing secondary data from the Central Bureau of Statistics (BPS) and a descriptive quantitative approach, the research describes the trends in exports, imports, and poverty rates, and evaluates their descriptive interrelations. The results indicate that although exports increased significantly—mainly driven by mining commodities—the decline in poverty was largely driven by post-pandemic recovery in local labor-intensive sectors rather than merely increased exports. Therefore, international trade contributes to NTB’s economic growth, but its impact on poverty reduction is limited and indirect. The study recommends economic diversification, strengthening labor-intensive sectors, and empowering the poor to ensure a more equitable distribution of trade benefits.
Copyright (c) 2025 Tiska Asri Indah, Eka Agustiani https://creativecommons.org/licenses/by-sa/4.0