S. B. Utomo, R. Widuri, I. Septi, and A. R. P. Octasylva , Trans., “The Influence of Marketing Mix, Innovation, and Digital Branding on the Marketing Performance of MSMEs in Indonesia”, WSJEE, vol. 3, no. 04, pp. 592–598, Nov. 2025, doi: 10.58812/wsjee.v3i04.2440.