The Impact of Multichannel Marketing Strategy Implementation, HR Skills, and Customer Experience on Increased Sales in Small and Medium Enterprises. West Science Journal Economic and Entrepreneurship, [S. l.], v. 2, n. 03, p. 283–296, 2024. DOI: 10.58812/wsjee.v2i03.1193. Disponível em: https://wsj.westsciences.com/index.php/wsee/article/view/1193. Acesso em: 8 apr. 2025.