Analysis of Generation Z Consumer Behavior in the Food and Beverage Industry in Indonesia: The Influence of Product Personalization, Social Media Engagement, and Brand Experience.
West Science Journal Economic and Entrepreneurship,
[S. l.], v. 1, n. 07, p. 300–308, 2023. DOI:
10.58812/wsjee.v1i07.461. Disponível em:
https://wsj.westsciences.com/index.php/wsee/article/view/461. Acesso em: 9 apr. 2025.