The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women’s Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females. West Science Journal Economic and Entrepreneurship, [S. l.], v. 1, n. 12, p. 687–693, 2023. DOI: 10.58812/wsjee.v1i12.418. Disponível em: https://wsj.westsciences.com/index.php/wsee/article/view/418. Acesso em: 18 apr. 2025.