The Role of Product Innovation Mediation in the Relationship between Market Orientation and Competitive Advantage in Culinary Sector MSMEs. West Science Journal Economic and Entrepreneurship, [S. l.], v. 4, n. 01, p. 85~97, 2026. DOI: 10.58812/wsjee.v4i01.2674. Disponível em: https://wsj.westsciences.com/index.php/wsee/article/view/2674. Acesso em: 4 mar. 2026.