The Role of E-WOM and Influencer Marketing on Generation Z’s Purchasing Decisions. West Science Journal Economic and Entrepreneurship, [S. l.], v. 3, n. 04, p. 497–506, 2025. DOI: 10.58812/wsjee.v3i04.2439. Disponível em: https://wsj.westsciences.com/index.php/wsee/article/view/2439. Acesso em: 7 dec. 2025.