Analysis of the Influence of Brand Awareness, Brand Trust and Brand Experience on Purchasing Decisions in the Shoope Marketplace in Muhammadiyah University Students Faculty of Economics and Bussiness 2021-2023 (W. A. Ekasari, N. Nursaidah, & R. Rusdiyanto , Trans.). (2025). West Science Journal Economic and Entrepreneurship, 3(01), 1-6. https://doi.org/10.58812/wsjee.v3i01.1609