Entrepreneurship and Product Innovation Orientation as Determinants of Startup Success

Abstract

This study investigates the impact of entrepreneurship orientation (EO) and product innovation orientation (PIO) on the success of startups in Indonesia. Using a quantitative approach, data were collected from 175 startups through a structured questionnaire with a Likert scale. The results, analyzed using SPSS version 25, show that both EO and PIO are positively correlated with startup success. Regression analysis reveals that both EO and PIO significantly predict startup success, with EO having a slightly stronger impact. The findings suggest that startups with a high level of entrepreneurship orientation, characterized by risk-taking, proactiveness, and competitive aggressiveness, tend to innovate more effectively, leading to greater success. This study provides valuable insights for entrepreneurs and policymakers in fostering an ecosystem that promotes entrepreneurial behaviors and innovation to enhance startup success in Indonesia.