The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
The Effect of Sustainability-Based Service Quality on the Satisfaction of Beach Visitors in Jayapura City
The purpose of this study was to examine and determine the effect of sustainable service quality on visitor satisfaction at coastal tourist destinations in Jayapura City. The dimensions measured were tangible sustainability, sustainability practices, tangibility, reliability, responsiveness, assurance, and empathy. The study was conducted in Jayapura City. The research approach used was quantitative. Data collection used observation and questionnaire techniques (both direct and online). The respondents were visitors to coastal tourist destinations in Jayapura City. The data obtained were processed using multiple linear regression analysis tools. The results showed that the sustainability practices dimension significantly influenced visitor satisfaction at coastal tourist destinations in Jayapura City. Meanwhile, the tangible sustainability, tangibility, reliability, responsiveness, assurance, and empathy dimensions did not significantly influence visitor satisfaction at coastal tourist destinations in Jayapura City. The recommendations given to destination managers and local governments are 1) improving the quality of beach services by using environmentally friendly materials and providing trash bins as a form of waste management 2) improving the quality of services by providing standard safety equipment at beach tourism destinations 3) improving the quality of services by providing bathrooms that meet standards and good clean water quality, and 4) improving the quality of services from the aspect of human resources for beach tourism destination managers through “Sadar Wisata” socialization and other activities.
Copyright (c) 2025 Yensawai Engelina Rumbiak, Agustinus Numberi https://creativecommons.org/licenses/by-sa/4.0
The Effect of Recruitment, Selection, and Job Placement on Employee Performance of PT. XYZ
The purpose of this study is to analyze the determinants of selection, recruitment, and job placement to the performance of PT. XYZ employees. The study used quantitative methods by distributing questionnaires to 118 respondents from the population of security employees. The results of the analysis show that Recruitment, selection and placement of employees at the simultaneous level provide positive determinant significance on employee performance whose F-count value is 42.240> F-table 3.076 and also the significance score is 0.000 <0.05, recruitment has a t-count score of 2.603><t-table 1.981 or a significance score of 0.010<0.05, selection has a t-count score of 2.485t-table 1.981 or a significance score of 0.014 <0.05, and job placement has a t-count score of 4.564 > 1-table of 1.981 or a significance score of 0.000 0.05. This study concludes that the performance of PT. XYZ employees has a positive determinant significance both at partial and simultaneous levels by recruitment, selection and job placement.
Copyright (c) 2025 Sri Zuliarni, Mestika Juniwan Nazara https://creativecommons.org/licenses/by-sa/4.0
System Analysis and Implementation of Standard Operating Procedure (SOP) Towards Maximum Efficiency in Warehousing in Bekasi Raya
This study discusses the problem of operational efficiency in warehouses in the Bekasi Raya area which is not yet optimal due to the lack of structured warehouse management systems and inconsistent implementation of Standard Operating Procedures (SOPs). The purpose of this study is to analyze the warehouse management system implemented and evaluate the extent to which SOPs contribute to increasing efficiency. The urgency of the study lies in the vital role of Bekasi Raya as a national industrial and logistics area that demands an effective and professional warehousing system. The method used is a descriptive qualitative approach through observation, in-depth interviews, and SOP document studies in five purposively selected warehousing companies. The results of the study indicate that although most warehouses already have SOPs, their implementation is not optimal due to lack of training, periodic evaluations, and the lack of integration of SOPs with technology-based management systems. In conclusion, SOPs that are implemented consistently and integrated with the warehouse management system can significantly increase efficiency. Digitalization, periodic training, and ongoing supervision are needed to support maximum efficiency in warehouse operations.
Copyright (c) 2025 Febrisi Dwita, Retno Ayu Puspita https://creativecommons.org/licenses/by-sa/4.0
Enhancing the Quality of Public Service One-Stop Integrated Services (PTSP) at the Bekasi Class 1A Special District Court
The development of digital technology makes it easier to provide more efficient and transparent services. This study was conducted with the aim of knowing the application of the quality of one-stop integrated services at the Bekasi Class 1A Special District Court in improving services to the community. The method used in this study is qualitative, using observation methods, interviews with the head of the General Subdivision. The results of the analysis obtained show that the application of service quality runs the service process in accordance with the dimensions of public service, which consists of tangible shows that the physical facilities of PTSP meet public service standards. Reliability shows that the apparatus has been polite and attentive, listening to complaints, and trying to provide quick and appropriate solutions, responsiveness shows that consistency in following standard operating procedures and providing consistent and reliable services. Assurance shows that the apparatus has responded quickly to community requests and problems. Empathy shows that public complaints can be taken more seriously with a good complaint system. The findings and obstacles are that there is no electronic digital-based suggestion box such as Google Form which can be accessed via Smartphone. Therefore, the solution provided is to create an online-based suggestion box, namely Google Form, to make it more efficient in providing services.
Copyright (c) 2025 Jihan Ananda Hermalia, Muhammad Takrim https://creativecommons.org/licenses/by-sa/4.0
Productivity for Growth of Small and Medium Enterprises: Case of Indonesian Capital Market
This study aims to analyze the effect of profitability, productivity, debt, age, and company size on the growth of Small and Medium Enterprises (SMEs) listed on the Indonesia Stock Exchange (IDX) on the Acceleration Board and Development Board during the period 2021–2023. Using the panel data method and the Common Effect Model (CEM) approach, this study found that only the productivity variable has a positive and significant effect on company growth, both for SMEs listed on the Acceleration and Development Boards. Meanwhile, the profitability, debt, age, and company size variables did not show a significant effect on growth. These results emphasize the importance of operational efficiency and asset optimization compared to dependence on profits or external financing in driving SME growth. These findings are expected to be strategic input for business actors, investors, and regulators in formulating policies that support strengthening the SME sector in the capital market.
Copyright (c) 2025 Ossi Ferli, Enny Hatyanti, Sara Immanuella, Dessy Ataulina, Muh. Nurdin Nur Abdi Kasman, Vasanti Etenia Kusuma https://creativecommons.org/licenses/by-sa/4.0
Phenomenological Study: Employee Perceptions Related to Work Rotation at Bank BTN KC Bekasi
The purpose of this study is to find out how employees of Bank Tabungan Negara (BTN) KC Bekasi view work rotation and how their views and experiences are influenced by their competencies. This study conducted in-depth interviews with employees to find out the dynamics of work rotation and its impact on organizational performance as well as career growth. A qualitative approach is used to collect data. The results of the study show that most employees support work rotation. Customers' production and service increased as a result of their improved skills in performing banking actions. Some participants said that although they initially felt uncomfortable with the change in work environment, eventually they were able to adapt and feel more comfortable in a new place. In addition, this study emphasizes how important it is to create a work rotation policy that suits the needs of Employees to improve the overall performance of the company. The results of this study are expected to make a significant contribution to the advancement of human resource management theory and practice, especially in terms of work rotation in the Indonesian banking industry, where much research on this subject has not been carried out. Thus, this research not only builds on previous research, but also provides practical knowledge on how management can create policies that better suit employee needs.
Copyright (c) 2025 Dea Ananda Putri https://creativecommons.org/licenses/by-sa/4.0
Employee Retention Strategies for Generation Z in the Workforce
Currently, the world of work is experiencing major changes in the demographic composition of its workforce. Generation Z, born between 1997 and 2012, is starting to enter the professional world and take on important roles in various sectors. The main objective of this research is to identify and map scientific publication trends related to employee retention strategies, especially those focused on Gen Z. The research method used in this article is a quantitative approach with bibliometric methods. This research aims to analyze trends and patterns of scientific publications related to the topic of employee engagement among Generation Z in the context of organizational work culture. It can be concluded that Generation Z employee retention strategies demand a more adaptive, personal and technology-based approach. Recent studies show that work flexibility, sustainable career development, and two-way communication are key factors in retaining young talent in the world of work. Policy makers in the field of human resources are advised to start designing data-driven HR policies that are able to capture Gen Z's work preferences and behavior more accurately
Copyright (c) 2025 Raditya Mokoagow, Wisnu Kunto Permadi https://creativecommons.org/licenses/by-sa/4.0
Employee Engagement in the Digital Era: The Role of Gamification in Improving Motivation and Productivity
This research examines the role of gamification in improving employee engagement, motivation and productivity in the digital age. Using a qualitative approach, the study explores employee experiences and perceptions through a series of in-depth interviews with respondents from different levels of the organisation. The research findings reveal that the implementation of gamification elements such as point systems, leaderboards, and rewards can create a more engaging and competitive work environment. Results showed significant improvements in intrinsic motivation, sense of belonging, and productivity among employees involved in gamification programmes. However, the study also identified potential challenges such as long-term burnout and differences in preferences between generations. This study contributes to the understanding of how modern organisations can leverage gamification technology to create a more dynamic and productive work culture in the digital age.
Copyright (c) 2025 Hendra Dharmawan https://creativecommons.org/licenses/by-sa/4.0
Entrepreneurship Orientation, Process Innovation, and Knowledge Management on the Competitive Advantages of MSMEs in Surabaya
This study aims to analyze the effect of entrepreneurial orientation, process innovation, and knowledge management on the competitive advantage of micro, small, and medium enterprises (MSMEs) in Surabaya. Grounded in the resource-based view, this research adopts a quantitative approach to examine how internal strategic capabilities contribute to MSME competitiveness in a dynamic business environment. Data were collected from 200 MSME owners and managers using a structured questionnaire measured on a five-point Likert scale. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS) version 25. The results indicate that entrepreneurial orientation, process innovation, and knowledge management each have a positive and significant effect on competitive advantage. Furthermore, the simultaneous test shows that these three variables jointly explain 50.7% of the variance in competitive advantage. The findings suggest that MSMEs with stronger entrepreneurial behavior, continuous process improvement, and effective knowledge utilization are better positioned to achieve sustainable competitive advantage. This study contributes to the MSME literature by providing empirical evidence on the integrated role of entrepreneurship, innovation, and knowledge management, while offering practical insights for MSME practitioners and policymakers in strengthening competitiveness.
Copyright (c) 2025 Nanda Hidayati https://creativecommons.org/licenses/by-sa/4.0
The Influence of Social Capital, Intellectual Capital, and Financial Capital on the Growth of Young Entrepreneurs in West Java
This study investigates the influence of social capital, intellectual capital, and financial capital on the growth of young entrepreneurs in West Java. Young entrepreneurs play a vital role in driving regional economic development; however, their business growth is often constrained by limited resources, capabilities, and access to financing. This research adopts a quantitative approach using data collected from 150 young entrepreneurs in West Java through a structured questionnaire measured on a five-point Likert scale. The data were analyzed using multiple linear regression with the aid of SPSS version 25. The results reveal that social capital has a positive and significant effect on the growth of young entrepreneurs, indicating that networks, trust, and collaborative relationships contribute to improved business performance. Intellectual capital shows the strongest positive influence on entrepreneurial growth, emphasizing the importance of knowledge, skills, creativity, and innovation capability in sustaining and expanding businesses. Financial capital also has a positive and significant effect on growth, although its influence is relatively smaller compared to social and intellectual capital. Simultaneously, social capital, intellectual capital, and financial capital explain 46.8% of the variation in entrepreneurial growth. These findings highlight that the growth of young entrepreneurs in West Java is shaped by an integrated combination of relational, knowledge-based, and financial resources. The study provides practical implications for policymakers and entrepreneurship support institutions to design comprehensive programs that strengthen networks, enhance entrepreneurial competencies, and improve access to finance.
Copyright (c) 2025 Isma Coryanata, Latifa Dinar Rahmani Hakim https://creativecommons.org/licenses/by-sa/4.0
Market Orientation, Creativity, and Use of Digital Technology on the Performance of Technology Start-ups in Jakarta
This study examines the effects of market orientation, creativity, and the use of digital technology on the performance of technology start-ups in Jakarta. A quantitative research design was employed using a structured questionnaire distributed to 250 founders and managers of technology start-ups. All variables were measured using a five-point Likert scale, and data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25. The results of multiple linear regression analysis indicate that market orientation (β = 0.312, p < 0.001), creativity (β = 0.274, p < 0.001), and the use of digital technology (β = 0.356, p < 0.001) each have a positive and significant effect on start-up performance. Furthermore, the simultaneous analysis shows that these three variables collectively explain 55.6% of the variance in start-up performance (R² = 0.556). The findings highlight that digital technology usage is the strongest predictor of performance, followed by market orientation and creativity. This study contributes to the literature by providing empirical evidence from an emerging economy context and offers practical insights for start-up founders and policymakers to enhance performance through strategic market orientation, creative capabilities, and effective digital technology utilization.
Copyright (c) 2025 Fitria Madaniah Prasetyo, Mahnun Mas'adi, Riski Baroroh, Fatari Fatari, Cikita Berlian Hakim https://creativecommons.org/licenses/by-sa/4.0
E-Government Implementation and Citizen Satisfaction in Public Administration
The implementation of e-government has become a central strategy for improving public administration performance and enhancing citizen satisfaction in Indonesia. This study aims to examine the effect of e-government implementation on citizen satisfaction in public administration. A quantitative research approach was employed using a survey method, with data collected from 300 respondents who have experience using e-government services. The measurement instrument was structured using a five-point Likert scale, capturing key dimensions of e-government implementation, including system quality, information quality, service quality, and accessibility, as well as citizen satisfaction with public services. The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 25, applying descriptive statistics, reliability and validity tests, and simple linear regression analysis. The results indicate that e-government implementation has a positive and statistically significant effect on citizen satisfaction. The regression analysis shows that e-government implementation explains a substantial proportion of variance in citizen satisfaction, demonstrating that effective digital public services contribute to improved efficiency, convenience, and overall service experience. These findings suggest that strengthening the quality and inclusiveness of e-government initiatives is essential for enhancing public service delivery and citizen trust in public administration in Indonesia.
Copyright (c) 2025 Hasiun Budi, Hildawati Hildawati https://creativecommons.org/licenses/by-sa/4.0
The Role of Social Media Marketing in Building Customer Loyalty among Millennials
This study investigates the role of social media marketing in building customer loyalty among Indonesian millennials. A quantitative research approach was employed to examine the relationship between social media marketing activities and customer loyalty. Data were collected from 150 Indonesian millennial respondents who actively use social media and engage with brand-related content. The measurement instrument used a five-point Likert scale, and the collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 25. The results of simple linear regression analysis indicate that social media marketing has a positive and significant effect on customer loyalty, with a regression coefficient of 0.693 and a significance value below 0.05. The coefficient of determination (R²) of 0.445 suggests that social media marketing explains 44.5% of the variance in customer loyalty. These findings highlight the importance of content quality, interaction, information sharing, and trust in strengthening long-term relationships with millennial consumers. The study provides practical implications for businesses in Indonesia to optimize social media marketing strategies in order to enhance customer loyalty and sustain competitive advantage in the digital marketplace.
Copyright (c) 2025 Frans Sudirjo, Dasa Rahardjo Soesanto https://creativecommons.org/licenses/by-sa/4.0
Luxury Brand Management: Global Research Trend Mapping
This study aims to systematically map the global research landscape of Luxury Brand Management by employing a bibliometric approach to identify its intellectual structure, dominant themes, collaborative patterns, and evolving research trends. Using bibliographic data retrieved from the Scopus database, the study applies co-authorship, affiliation, keyword co-occurrence, citation, density, network, and overlay analyses through VOSviewer. The findings reveal that luxury brand management research is strongly anchored in brand management, marketing, and consumer behavior, forming the core theoretical foundation of the field. Over time, the research focus has expanded from traditional, exclusivity-driven branding perspectives toward more relational, digital, and sustainability-oriented themes, including social media, fashion, innovation, and sustainable development. The results also highlight a fragmented yet interconnected global collaboration structure, with a limited number of influential authors and institutions acting as key knowledge hubs. By providing a comprehensive and data-driven overview, this study contributes to a clearer understanding of the field’s evolution, identifies research gaps, and offers valuable insights for both scholars and practitioners seeking to advance theory development and strategic decision-making in contemporary luxury brand management.
Copyright (c) 2025 Loso Judijanto https://creativecommons.org/licenses/by-sa/4.0
The Evolution of Brand Activism Research: A Bibliometric Analysis
Brand activism has emerged as a prominent phenomenon in contemporary marketing and management research, reflecting the growing expectation that brands act as social and political actors beyond their traditional economic roles. As scholarly interest in this topic has expanded rapidly, the literature has become increasingly diverse and fragmented across disciplines, themes, and methodological approaches. This study aims to systematically examine the evolution of brand activism research through a comprehensive bibliometric analysis. Using data retrieved from the Scopus database, the study analyzes publication trends, citation patterns, influential authors and institutions, country collaborations, and thematic developments using VOSviewer. The findings reveal that brand activism research has evolved from early normative and ideological debates toward a more consolidated and empirically grounded field, with growing emphasis on social media, consumer activism, authenticity, corporate and CEO activism, and branding outcomes such as loyalty and brand equity. The results also indicate a dominance of transatlantic research networks, alongside emerging contributions from developing economies. By mapping the intellectual structure and thematic trajectory of brand activism research, this study provides an integrative overview of the field, identifies key research clusters and gaps, and offers a foundation for future theoretical development and empirical investigation.
Bibliometric Mapping of Risk Management Practices in High-Emission Industries
High-emission industries play a pivotal role in economic development while simultaneously accounting for a disproportionate share of global greenhouse gas emissions. As these sectors face intensifying regulatory, financial, and societal pressure, risk management has expanded from a narrow focus on operational and safety issues toward broader environmental, climate, and sustainability risks. This study conducts a bibliometric mapping of research on risk management practices in high-emission industries using data retrieved from the Scopus database and analyzed with VOSviewer. Co-authorship, co-citation, and keyword co-occurrence networks are employed to identify influential authors, institutions, countries, thematic clusters, and temporal trends. The results show that “risk management” and “sustainable development” form the conceptual core of the field, closely linked to themes such as climate change, carbon emissions, emission control, environmental and health risks, and sector-specific concerns in construction and gas industries. Overlay and density visualizations indicate a shift from early work on air pollution, health risks, and environmental monitoring toward more recent emphasis on carbon accountability and climate-transition agendas. Country collaboration networks reveal a core group of leading contributors (particularly the United States, United Kingdom, China, and India) surrounded by emerging participants. Overall, the study consolidates a fragmented literature, clarifies the intellectual structure and evolution of the field, and highlights opportunities for future research on how risk management can support low-carbon transitions in carbon-intensive sectors.
Copyright (c) 2025 Loso Judijanto, Indah Oktari Wijayanti https://creativecommons.org/licenses/by-sa/4.0
Agile HR for Digital Transformation: Bibliometric Analysis & Overlay Visualization
This study investigates the intellectual and collaborative landscape of research on Agile Human Resource Management (Agile HR) in the context of digital transformation. Using a bibliometric approach, data were retrieved from the Scopus database and analyzed with VOSviewer to generate co-authorship, co-citation, and keyword co-occurrence networks, as well as overlay and density visualizations. The results show that the field is organized around two tightly connected cores (digital transformation and human resource management) surrounded by clusters related to advanced digital technologies (artificial intelligence, big data, internet of things), agile and lean systems, and organizational culture. Collaboration maps reveal that a relatively small set of authors, institutions, and countries, particularly in North America, Europe, and China, dominate knowledge production, while emerging economies are gradually integrating into these networks. Overlay and density visualizations indicate a shift over time from early work on culture, risk, and project management to more recent emphasis on data-driven technologies and agile production systems, suggesting that Agile HR is increasingly conceptualized as a socio-technical capability that links people, processes, and digital tools. The study provides a structured baseline for understanding how this domain has evolved, identifies research hotspots and gaps, and outlines avenues for future inquiry into the design and implementation of Agile HR in diverse digital transformation contexts.
Copyright (c) 2025 Loso Judijanto, Urnika Mudhifatul Jannah https://creativecommons.org/licenses/by-sa/4.0
Remote Leadership in Higher Education/Public Sector: A Comparative Bibliometric Analysis of the Global South vs. the Global North
The rapid expansion of remote and hybrid work arrangements has positioned remote leadership as a critical concern for higher education institutions and public-sector organizations worldwide. This study aims to map and compare the global research landscape on remote leadership by conducting a comparative bibliometric analysis between the Global South and the Global North. Using data retrieved from the Scopus database and analyzed with VOSviewer, the study examines publication trends, co-authorship networks, citation structures, and thematic evolution within the field. The findings indicate that remote leadership has emerged as a central and integrative concept, closely linked to e-leadership, virtual teams, and established leadership theories such as transformational and authentic leadership. More recent research increasingly emphasizes relational and human-centered themes, including communication, trust, and employee outcomes, particularly in higher education contexts. The analysis also reveals a strong concentration of knowledge production and collaboration networks in the Global North, while contributions from the Global South remain limited and contextually constrained by digital infrastructure and institutional capacity. Overall, this study provides a systematic overview of the intellectual structure and developmental trajectory of remote leadership research and highlights the need for more inclusive, context-sensitive, and regionally grounded scholarship to advance leadership theory and practice in digitally mediated public and educational organizations.
Mindfulness, Happiness, and Creative Performance in the Public Sector: The Mediating Role of Creative Process Engagement
Creativity has become increasingly important for public sector organizations as they face complex policy demands, digital transformation, and heightened expectations for accountability and performance. However, creative performance among public employees is often constrained by rigid procedures and highly regulated work environments. This study aims to examine the effects of mindfulness and happiness at work on creative performance, with creative process engagement as a mediating mechanism, within a public sector context. Using a quantitative cross-sectional design, data were collected from 176 employees of the Directorate General of Treasury, Ministry of Finance of the Republic of Indonesia. The data were analyzed using descriptive statistics, multiple linear regression, and mediation analysis. The findings indicate that mindfulness and happiness at work both have positive effects on creative performance. Happiness at work emerges as a stronger direct predictor of creativity, while mindfulness primarily influences creative performance through creative process engagement. Creative process engagement is confirmed as a key mechanism that translates psychological resources into creative outcomes. These results suggest that creativity in public sector organizations is best understood as a process-driven phenomenon, where positive psychological conditions must be accompanied by active engagement in creative work processes. The study offers practical insights for public organizations seeking to foster sustainable creativity under conditions of high regulation and formalization.
Copyright (c) 2025 Nita Safira, Fadiyani Teja Syarifa, Sonia Anita Ramadhan, Chiara Chatlina Amelinda https://creativecommons.org/licenses/by-sa/4.0
The Effect Of Pedagogical Competence, Work Facilities And WorkMotivation On Teachers Performance At Sma Negeri In KelayangDistrict Indragiri Hulu Regency
This study aims to analyze the effect of pedagogical competence, work facilities, and work motivation on the performance of public senior high school teachers in Kelayang District, Indragiri Hulu Regency. The study employs a quantitative approach with a population consisting of public senior high school teachers in Kelayang District, Indragiri Hulu Regency. The sample was selected using purposive sampling, resulting in 37 teachers with civil servant (PNS) status being chosen as respondents out of a total population of 55 teachers. Data analysis in this study was conducted using descriptive statistical analysis, data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Data processing was assisted by SPSS version 22 software. The results of the study indicate that pedagogical competence, work facilities, and work motivation have a positive and significant effect on teacher performance, both partially and simultaneously. Based on the coefficient of determination (R²), the three independent variables collectively contribute 57.9% to the dependent variable, while the remaining 42.1% is influenced by other variables not included in this study.
Copyright (c) 2025 Juliana Syamsunita, Kurniawaty Fitri, Mida Aprilina Tarigan https://creativecommons.org/licenses/by-sa/4.0
The Influence of Career Planning, Adversity Quotient and Social Support on The Work Readiness of Undergraduate Students of The Faculty of Economics and Business, University of Riau, Class of 2021
Undergraduates in the Class of 2021 from the University of Riau's Faculty of Economics and Business will have their job preparedness assessed in relation to their adversity quotient, social support, and career planning. This study takes a quantitative approach and uses the entire class of 613 students from the Economics and Business Faculty in 2021 as its population. There were 242 responders since the sample was selected using a proportionate stratified random sampling method. Descriptive statistics, tests for data quality, tests for classical assumptions, multiple linear regression analysis, and the coefficient of determination were used to analyze the data, with a significance threshold of 0.05 imposed. The SPSS version 25 was used for data processing. Students' job preparation is positively and significantly affected, partially and concurrently, by career planning, adversity quotient, and social support, according to this study's conclusions. These three independent variables account for 65.5% of the total variance in the dependent variable (R²), with the remaining 34.5 % being impacted by factors beyond the scope of this investigation.
Copyright (c) 2025 Ciansi Deby Angraini, Kurniawaty Fitri, Mida Aprilina Tarigan https://creativecommons.org/licenses/by-sa/4.0
Analysis of Competitive Advantage Strategy at QU Laundry in Tuah Madani District, Pekanbaru City
This study aims to analyze the competitive advantage strategy of QU Laundry in Tuah Madani District, Pekanbaru City. The increasing competition in the laundry business requires entrepreneurs to apply the right strategies to survive and grow. This research uses a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. Data analysis employed the SWOT matrix to identify strengths, weaknesses, opportunities, and threats, followed by the IFE and EFE matrices to determine the company’s strategic position. The results show that the total IFE score is 3.28 and the EFE score is 3.06, placing QU Laundry in the Grow and Build strategy position. Recommended strategies include improving promotion, utilizing digital technology in services, and developing innovations to strengthen competitiveness and expand market share in Pekanbaru City.
Copyright (c) 2025 Nadila Putri Atdika, Jushermi Jushermi, Agnes Alvionita, Prima Andreas https://creativecommons.org/licenses/by-sa/4.0
The Effect of Service Quality on Corporate Reputation and ServicePurchase Decisions at Fun Creative Organizer in Pekanbaru City
This study aims to determine the effect of service quality on corporate reputation and service purchase decisions at Fun Creative Organizer in Pekanbaru City. The population in this study consists of all clients who have used the services of Fun Creative Organizer within the past year. The research utilized a proportional stratified random sampling method with a total of 100 respondents, including 70 individual clients and 30 institutional or organizational clients. The data were analyzed using the Structural Equation Modelling–Partial Least Squares (SEM-PLS) technique with SmartPLS version 4.1.1.4. The results reveal that service quality has a positive and significant effect on both corporate reputation and purchase decisions. Furthermore, corporate reputation significantly mediates the relationship between service quality and purchase decisions. These findings emphasize the importance of maintaining superior service quality to strengthen reputation and enhance client purchase decisions in the competitive event management industry
Copyright (c) 2025 Azza Ayumi, Jushermi Jushermi, Agnes Alvionita https://creativecommons.org/licenses/by-sa/4.0
The Influence E-WOM And Brand Image On Repurchase Intention Through Consumer Trust In ESQA Cosmetics Products In Pekanbaru
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Brand Image on Repurchase Intention of ESQA cosmetic products in Pekanbaru City, as well as the role of Consumer Trust as an intervening variable. The population in this study consists of people in Pekanbaru City aged 17 to 40 years who have purchased, used, and intend to repurchase ESQA cosmetic products. The sampling in this study was conducted using a purposive sampling technique and the Hair formula, resulting in a total of 130 respondents. The data analysis method used in this study is Structural Equation Modeling - Partial Least Square (SEM-PLS) with SmartPLS version 4.1.1.4 software. The results show that Electronic Word of Mouth (E-WOM) has a significant effect on Repurchase Intention and Consumer Trust in ESQA cosmetic products in Pekanbaru City. Brand Image does not have a significant effect on Repurchase Intention but has a significant effect on Consumer Trust. In addition, Consumer Trust is proven to have a significant effect on Repurchase Intention. Maximizing the Electronic Word of Mouth (E-WOM) strategy through the use of social media and positive consumer reviews to enhance trust in the brand. Considering that Consumer Trust has been proven to be a key factor in driving Repurchase Intention, companies need to build stronger relationships with consumers through product transparency, consistent quality, and responsive service. Furthermore, although Brand Image does not directly affect Repurchase Intention, improving Brand Image remains important to strengthen consumer trust, which in turn can foster sustainable repurchase intentions.
Copyright (c) 2025 Ine Safanah, Zulkarnain Zulkarnain, Jushermi Jushermi https://creativecommons.org/licenses/by-sa/4.0
Exploring Competitive Advantage Strategies of Women Fish Processors at Depok Beach Using Porter’s Five Forces Model
The present research examines strategies to enhance the competitive advantage of women-managed fish processing enterprises in Depok Beach, Bantul, where female entrepreneurs play a vital role in the coastal economy but continue to face various structural constraints. Using Porter’s Five Forces model and a descriptive qualitative approach, the research reveals a moderate level of competition. The Threat of New Entrants is high due to low capital barriers and simple technology, resulting in product duplication. The Threat of Substitutes is also high, compounded by serious concerns over food safety which can shift consumer preferences. While the Bargaining Power of Suppliers and Buyers remains moderate to high due to volatile input prices and product homogeneity, Rivalry among Existing Competitors is low, mitigated by strong social cohesion and a collective pricing system. To ensure sustainability and enhance competitiveness, the study recommends strategies focused on strengthening product differentiation, ensuring rigorous quality standards especially in food safety, expanding digital marketing, and leveraging cooperative networks to stabilise supply chains and increase market power.
Copyright (c) 2025 Ayu Kumala Sari, Zulfa Nur Auliatun Nissa' https://creativecommons.org/licenses/by-sa/4.0
Human Resources as Social Assets in Sustainable Tourism: Evaluating Impacts through Social Return on Investment (SROI)
Tourism is widely recognized as a significant driver of economic growth and employment; however, the role of human resources is often narrowly framed in economic terms, with limited recognition of their broader social contributions. This study explores human resources as social assets in sustainable tourism by integrating the concepts of social capital, community-based tourism (CBT), and the Social Return on Investment (SROI) framework. Using a descriptive qualitative approach through a structured literature review, the study examines how education, training, and community participation function as strategic mechanisms to strengthen local capacities and generate multidimensional value for tourism destinations. The analysis highlights how human resource development enhances not only technical competencies and service quality but also social cohesion, trust, and collective action within host communities. Findings indicate that investment in human resources contributes not only to improved service quality and economic gains but also to stronger community cohesion, cultural preservation, empowerment of local actors, and inclusive development processes. The application of the SROI framework provides a systematic way to capture and measure these broader social, cultural, and economic impacts that are often overlooked in conventional tourism evaluations. This study emphasizes that people-centered investment strategies are fundamental to achieving long-term sustainability in tourism development. The study concludes that human resources must be positioned as catalysts for both social and economic value creation, with important implications for tourism policy, destination governance, and community-based development practices.
Copyright (c) 2025 Dinis Cahyaningrum, Tifani Dame Hasany, Zefanya Andryan Girsang, Dhanny Safitri, Khairul Mujahidi https://creativecommons.org/licenses/by-sa/4.0
The Current Trends and Gaps in Employee Innovation Literature (A Bibliometric Study)
Employee innovation has become an increasingly critical topic in organizational and management studies, as firms rely on the creative and proactive behaviors of their workforce to remain competitive in dynamic environments. Despite growing scholarly attention, the literature on employee innovation remains fragmented across constructs such as innovative work behavior, employee creativity, and employee-driven innovation. This study conducts a bibliometric analysis of publications indexed in Scopus between 2000 and 2025 to systematically map the intellectual structure, thematic evolution, and collaboration networks in this field. Using performance analysis and science mapping techniques with VOSviewer, the study identifies leadership, human resource management, and innovation performance as dominant research anchors, while recent trends highlight the emergence of inclusive leadership, sustainability, and psychological enablers such as self-efficacy. The collaboration networks reveal China and the United States as central hubs, with increasing contributions from Asian and European countries. The findings underscore both the maturity of core themes and the presence of underexplored areas, including employee-driven innovation and digital transformation contexts. This study contributes by clarifying research fragmentation, proposing the integration of dispersed strands into more holistic theoretical frameworks, and offering practical insights for organizations seeking to foster inclusive, sustainable, and innovation-driven work environments.
Customer Relationship Management (CRM) in Modern Retail: A Bibliometric Study
Customer Relationship Management (CRM) has emerged as a strategic cornerstone for modern retail, driven by the dual forces of customer-centric business models and digital transformation. This study conducts a bibliometric analysis to map the intellectual structure, research trends, and thematic evolution of CRM in the retail sector. Using the Scopus database, publications from 2000 to 2025 were retrieved and analyzed with VOSviewer, producing co-authorship, co-citation, and keyword co-occurrence visualizations. The findings reveal that traditional themes such as customer satisfaction, loyalty, and public relations remain central to CRM research, while newer areas such as artificial intelligence, machine learning, big data, and e-commerce have emerged as critical enablers of CRM innovation. The analysis further highlights the dominance of the United States, the United Kingdom, and India as major contributors, alongside strong collaborations across Europe and Asia. Theoretically, this study consolidates fragmented insights across marketing, management, and information systems, situating CRM within the broader paradigm of digital business ecosystems. Practically, it provides retailers with guidance on aligning relationship-building strategies with data-driven technologies to achieve competitive advantage. While limited by database coverage and language scope, the study offers valuable directions for future research, emphasizing interdisciplinary collaboration and the integration of advanced analytics into CRM practices.
Mapping Intellectual Structure in General Management Studies Using VOSviewer
This study explores the intellectual terrain of general management research using bibliometric research and visualization techniques with VOSviewer. Drawing on data obtained from the Scopus database between 2000 and 2025, examination graphed co-citation, co-authorship, and keyword co-occurrence networks to unveil the topical structure of the field. The results indicate that the concept of the general manager serves as the hub node linking multifarious clusters of research, ranging from leadership and strategic management to talent management and career development, sustainability, and employee job satisfaction. The visualization reflects both the continuity of traditional concerns—leadership development, globalization, and strategic direction—and the aggregation of new ones like competencies, sustainability, and organizational well-being. These findings bear witness to the multidisciplinary nature of management scholarship, bridging human capital, strategic leadership, and global responsibility. The book enhances management literature through the presentation of an replicable and systematic intellectual mapping of the domain, which will serve as a valuable handbook for researchers, practitioners, and policymakers to harmonize their agendas with evolving knowledge patterns.
Cryptocurrency and Behavioral Finance: Co-Word Analysis and Research Evolution
This study explores the evolving intersection between cryptocurrency and behavioral finance through a scientometric approach using co-word analysis. By analyzing publications indexed in the Scopus database from 2010 to 2025, the study identifies dominant research themes, intellectual structures, and emerging trends within this interdisciplinary field. The analysis reveals that early research focused heavily on investor sentiment, market efficiency, and behavioral biases related to bitcoin and cryptocurrency trading. Over time, the literature has expanded to include advanced methodologies such as machine learning, sentiment analysis, and portfolio optimization, highlighting a growing convergence between behavioral theories and data-driven techniques. Furthermore, the study maps global collaboration patterns among authors, institutions, and countries, showing that knowledge production is increasingly international and interdisciplinary. The findings provide valuable insights for researchers, practitioners, and policymakers by highlighting key research clusters, practical implications, and future directions in the study of digital financial behavior. This work contributes to the theoretical integration of behavioral finance and crypto-asset studies and lays the groundwork for more nuanced, data-informed behavioral research in digital markets.