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The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru. WSBM [Internet]. 2024 Dec. 31 [cited 2025 Dec. 7];2(04):1133-41. Available from: https://wsj.westsciences.com/index.php/wsbm/article/view/1313