The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru. West Science Business and Management, [S. l.], v. 2, n. 04, p. 1133–1141, 2024. DOI: 10.58812/wsbm.v2i04.1313. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/1313. Acesso em: 7 dec. 2025.