The Influence of Social Media Strategy, Customer Interaction, and Word of Mouth on E-commerce Purchase Intention. West Science Business and Management, [S. l.], v. 2, n. 03, p. 1016–1024, 2024. DOI: 10.58812/wsbm.v2i03.1283. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/1283. Acesso em: 8 apr. 2025.