Bibliometric Assessment of Data-Driven Marketing Research Trends in the Last Two Decades. West Science Business and Management, [S. l.], v. 2, n. 03, p. 987–1001, 2024. DOI: 10.58812/wsbm.v2i03.1278. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/1278. Acesso em: 15 apr. 2025.