The Influence of Content Marketing, Brand Ambassadors and Product Reviews on Purchasing Decisions for Scarlett Whitening Consumers in Pekanbaru City. West Science Business and Management, [S. l.], v. 2, n. 03, p. 882–892, 2024. DOI: 10.58812/wsbm.v2i03.1191. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/1191. Acesso em: 7 dec. 2025.