Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method. West Science Business and Management, [S. l.], v. 2, n. 01, p. 207–213, 2024. DOI: 10.58812/wsbm.v2i01.709. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/709. Acesso em: 7 dec. 2025.