Personalization, Customer Experience, and Omnichannel Integration in Driving Customer Stickiness. West Science Business and Management, [S. l.], v. 4, n. 03, p. 476–487, 2026. DOI: 10.58812/wsbm.v4i03.3111. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/3111. Acesso em: 13 oct. 2026.