Customer Experience and Branding Strategies for Enhancing Loyalty and Their Impact on Beauty Product Purchasing Decisions Among Consumers in West Java . West Science Business and Management, [S. l.], v. 4, n. 02, 2026. DOI: 10.58812/wsbm.v4i02.2924. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/2924. Acesso em: 7 jul. 2026.