The Evolution of Brand Activism Research: A Bibliometric Analysis. West Science Business and Management, [S. l.], v. 3, n. 04, p. 923~932, 2025. DOI: 10.58812/wsbm.v3i04.2543. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/2543. Acesso em: 28 jan. 2026.