Customer Relationship Management (CRM) in Modern Retail: A Bibliometric Study. West Science Business and Management, [S. l.], v. 3, n. 03, p. 809–815, 2025. DOI: 10.58812/wsbm.v3i03.2276. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/2276. Acesso em: 7 dec. 2025.