Consumptive Behavior in the Digital Era: A Literature Study on Generation Z and Millennials in E- Commerce. West Science Business and Management, [S. l.], v. 3, n. 02, p. 384–388, 2025. DOI: 10.58812/wsbm.v3i02.1980. Disponível em: https://wsj.westsciences.com/index.php/wsbm/article/view/1980. Acesso em: 7 dec. 2025.