Analysis of Competitive Advantage Strategy at QU Laundry in Tuah Madani District, Pekanbaru City

Authors

  • Nadila Putri Atdika Faculty of Economics and Business, University of Riau
  • Jushermi Jushermi Faculty of Economics and Business, University of Riau
  • Agnes Alvionita Faculty of Economics and Business, University of Riau
  • Prima Andreas Faculty of Economics and Business, University of Riau

DOI:

https://doi.org/10.58812/wsbm.v3i04.2369

Keywords:

Strategy, Competitive Advantage, SWOT

Abstract

This study aims to analyze the competitive advantage strategy of QU Laundry in Tuah Madani District, Pekanbaru City. The increasing competition in the laundry business requires entrepreneurs to apply the right strategies to survive and grow. This research uses a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. Data analysis employed the SWOT matrix to identify strengths, weaknesses, opportunities, and threats, followed by the IFE and EFE matrices to determine the company’s strategic position. The results show that the total IFE score is 3.28 and the EFE score is 3.06, placing QU Laundry in the Grow and Build strategy position. Recommended strategies include improving promotion, utilizing digital technology in services, and developing innovations to strengthen competitiveness and expand market share in Pekanbaru City.

References

[1] Amanah, D., & Harahap, D. A. (2020). Competitive Advantages of Lazada Indonesia. EJBMR, European Journal of Business and Management Research, 5(1), 1-8. DOI: http://dx.doi.org/10.24018/ejbmr.2020.5.1.201

[2] Badan Pusat Statistik Provinsi Riau, Pemerintah Kota Pekanbaru (Bapenda Pekanbaru), 2022-2025

[3] Bano Seran, R., Sundari, E., & Fadhila, M. (2023). Strategi Pemasaran yang Unik: Mengoptimalkan Kreativitas dalam Menarik Perhatian Konsumen. Jurnal Mirai Management, 8(1), 206-211.

[4] Dahana, D., Farida, N., & Setiawan, A. (2021). The Role of Competitive Advantage in Enhancing Marketing Performance. Jurnal Ilmiah Manajemen, 10(3), 45-60.

[5] David, F. R., & David, F. R. (2016). Manajemen strategik: Suatu pendekatan keunggulan bersaing (Ed. 15). Salemba Empat.

[6] David, Fred R., 2011. Manajemen Strategis, Penerbit Salemba Empat: Jakrta

[7] David, Fred R., 2016. Manajemen Konsep Strategik, Penerbit Salemba Empat: Jakrta

[8] Dewanti, M. A., Mayasari, N. M. D. A., Suarmanayasa, I. N., & Yulianthini, N. N. (2023). Competitive Strategies of Trade Sector SMEs in Buleleng District. Advances in Economics, Business and Management Research, 197, 374-376.

[9] Dwimahendrawan, A., Nugraha, A., & Irawan, D. (2023, Juni 10). Competitive advantage strategy batik creative industry. The 4th International Conference on Economics, Business, and Information Technology, 156-161.

[10] Fauziah, N., Mujahidin, M., & Rahman, A. (2019). Analisis Persaingan Usaha Dalam Etika Bisnis Islam Di Kabupaten. Akuntansi’45, 2(2), 120-127.

[11] Firmansyah, M. A., Mahardhika, B. W., & Susanti, A. (2019). Pengaruh Strategi Diferensiasi Dan Hargaterhadap Keunggulan Bersaing Elzatta Royal Plaza Surabaya. BALANCE: Economic, Business, Management and Accounting Journal, 16(2).

[12] Gustina, R., Setiawan, A., & Muniarty, M. (2021). Keunggulan Bersaing dalam Strategi Pemasaran. Jurnal Manajemen dan Bisnis, 9(2), 123-130.

[13] Hidayatullah, G. M. (2024). Penerapan Pelayanan Prima Pada MAL Pelayanan Publik Kabupaten HULU SUNGAI UTARA. SENTRI: Jurnal Riset Ilmiah, 3(3), 1219-1229.

[14] Hikmawati, F. (2020). Metodologi Penelitian, 1st ed., RajaGrafindo Persada, Depok.

[15] Hu, M. (2024). Enterprise strategy and competitive advantage. International Journal of Global Economics and Management. Warwick Evans Publishing.

[16] Ibrahim, M., & Akhmad, A. (2023). Manajemen Strategi Keunggulan Bersaing dalam Era Digital. Jurnal Ekonomi dan Bisnis, 12(1), 78-89.

[17] Ichsan, M., Farida, N., & Listyorini, S. (2022, Februari). Marketing strategy, competitive advantage and marketing performance: Study of small medium-size enterprises at Ancol. Journal of Applied Business, Taxation and Economics Research (JABTER), 1(3), 285-301.

[18] Iskandar, A. (2019). Analisis Strategi Keunggulan Bersaing (Competitive Advantage) pada Balai Diklat Keuangan Makassar. Transparansi: Jurnal Ilmiah Ilmu Administrasi, 2(2), 164-178

[19] Jatmiko, B., Udin, U., Raharti, R., Laras, T., & Ardhif, K. F. (2021). Strategies for MSMEs to achieve sustainable competitive advantage: The SWOT analysis method. Journal of Asian Finance, Economics and Business, 8(3), 505–515.

[20] Lontaan, J., Mananeke, L., & Tawas, H. N. (2019). Penentuan Strategi Pemasaran Dalam Meningkatkan Keunggulan Bersaing Dengan Menggunakan Analisis SWOT di PT. Asuransi ASEI Indonesia Cabang Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 7(4).

[21] Muhardi. (2019). Aspek-aspek keunggulan bersaing perguruan tinggi. Jurnal Manajemen Pendidikan, 5(2), 179-193.

[22] Pamungkas, A. (2016). Competitive Rivalry and Market Dynamics: The Role of Innovation in Business Competition. Jurnal Mirai Management, 8(2), 223-230.

[23] Porter, M. E. (2020). Competitive Strategy: Techniques for Analyzing Industries and Competitors (Revised Edition).

[24] Porter, M. E. (2020). Keunggulan bersaing: Menciptakan, mempertahankan kinerja unggul (Cet. ke-2). Erlangga

[25] Pratama, Y., Fachrurazi, F., Sani, I., Abdullah, M. A. F., Noviany, H., Narulita, S., ... & Islam, D. (2023). Prinsip Dasar Manajemen Pemasaran: Analisis dan Strategi Di Era Digital.

[26] Qiscus. (2024). Konsep Pelayanan Prima: Semua yang Harus Dipahami Customer. Diakses dari [Qiscus Blog](https://www.qiscus.com/id/blog/pelayanan-prima/).

[27] Rahmawati, D., & Fajriani, R. (2023). Strategi menghadapi persaingan bisnis di era digital. Jurnal Manajemen Bisnis, 12(1), 45-58.

[28] Ramdani, N. G., Fauziyyah, N., Fuadah, R., Rudiyono, S., Septiyaningrum, Y. A., Salamatussa'adah, N., & Hayani, A. (2023). Definisi Dan Teori Pendekatan, Strategi, Dan Metode Pembelajaran. Indonesian Journal of Elementary Education and Teaching Innovation, 2(1), 20-31.

[29] Rangkuti, Freddy., 2013. Analisis SWOT Teknik Membelah Kasus bisnis. Penerbit PT Gramedia Pustaka Utama: Jakarta.

[30] Rangkuti, Freddy., 2018. Analisis SWOT: Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating, dan OCAI. Penerbit PT Gramedia Pustaka Utama: Jakarta.

[31] Ribek, P. K., Purnawati, N. L. G. P., & Widyawati, S. R. (2020). Strategi Keunggulan Bersaing Dengan Analisis SWOT Dalam Meningkatkan Kinerja Pemasaran Bean Sprouts Di Masa Pandemi Covid 19 Di Bali. Prosiding Webinar Nasional Universitas Mahasaraswati 2020.

[32] Ryana Devi, W. S. G., Pringgandinie, D. R., Yulina, H., & Hadiansah, D. (2021). SWOT Analysis as A Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia. International Journal of Science, Technology & Management, 2(4), 134-142.

[33] Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

[34] Suherman, A. (2022). Manajemen Strategi. Yayasan DPI.

[35] Suprihono, S., Prasetya, A., & Abdillah, Y. (2022, Juni). Improving firm performance through competitive advantage, differentiation strategy, and cost leadership: A literature review. International Journal of Artificial Intelligence Research, 6(1), 1-19.

[36] Wijayanto, G., Nuraeni, Marliani, G., dan Imron, A. (2024). Metodologi Penelitian Kuantitatif dan Kualitatif Teori dan Praktik, 1st ed., Saba Jaya Publisher, Kerawang.

Downloads

Published

2025-12-31

Issue

Vol. 3 No. 04 (2025): West Science Business and Management

Section

Articles

License

Copyright (c) 2025 Nadila Putri Atdika, Jushermi Jushermi, Agnes Alvionita, Prima Andreas

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Analysis of Competitive Advantage Strategy at QU Laundry in Tuah Madani District, Pekanbaru City (Nadila Putri Atdika, J. Jushermi, A. . Alvionita, & P. . Andreas , Trans.). (2025). West Science Business and Management, 3(04), 856~865. https://doi.org/10.58812/wsbm.v3i04.2369