MSME Strategies in Facing Digital Disruption: A Study on Creative Industry
DOI:
https://doi.org/10.58812/wsbm.v3i02.1998Keywords:
Digital disruption, Creative industry, MSME strategies, Innovation, IndonesiaAbstract
Digital disruption presents both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia's creative industry. This qualitative study explores the strategies adopted by MSMEs to adapt to these changes through in-depth interviews with 10 MSME owners from various creative sectors. The findings reveal that MSMEs leverage digital platforms, innovate their offerings, invest in capacity building, and establish collaborative networks to navigate digital disruption. However, they face significant challenges, including technological barriers, financial constraints, market saturation, and inadequate infrastructure. Despite these challenges, MSME owners expressed optimism about leveraging emerging technologies for growth. The study underscores the need for targeted policy interventions and capacity-building initiatives to support MSME sustainability in the digital era. These findings provide valuable insights for policymakers, industry stakeholders, and MSMEs striving to thrive amid digital transformation.
References
[1] T. Martial, T. Pasha, R. Badrudin, and G. Sitompul, “Creative Economy as a Driver of Economic Growth in the Digital Era,” Nomico, vol. 1, pp. 8–15, 2024.
[2] S. Hariyanti and D. Kristanti, “Digital transformation in MSMEs: An overview of challenges and opportunities in adopting digital technology,” J. Manaj. Bisnis, Akunt. Dan Keuang., vol. 3, no. 1, pp. 37–46, 2024.
[3] S. Meidyasari, “Analysis of the Impact of Digitalization on MSME Economic Growth in Indonesia,” Adv. Soc. Humanit. Res., vol. 2, no. 11, pp. 1231–1238, 2024.
[4] P. L. Putri and B. Widadi, “Peran Inovasi dalam Pengembangan Model Bisnis UMKM di Era Digital,” Maeswara J. Ris. Ilmu Manaj. Dan Kewirausahaan, vol. 2, no. 4, pp. 180–189, 2024.
[5] S. Evanita and Z. Fahmi, “Analysis of Challenges and Opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the Digital Era in a Systematic Literature Review,” JMK (Jurnal Manaj. dan Kewirausahaan), vol. 8, no. 3, pp. 227–239, 2023.
[6] L. Judijanto, E. Y. Utami, D. Apriliani, and S. Rijal, “A holistic review of MSME entrepreneurship in Indonesia: The role of innovation, sustainability, and the impact of digital transformation,” Int. J. Business, Law, Educ., vol. 5, no. 1, pp. 119–132, 2024.
[7] M. Zulvikri, “Sinergi umkm dan ekonomi indonesia: Sebuah kajian komprehensif sebuah perspektif dan implikasi,” J. Manaj. Bisnis Era Digit., vol. 1, no. 2, pp. 255–265, 2024.
[8] N. A. Alviani and M. Munawaroh, “Transformasi Digital pada UMKM dalam Meningkatkan Daya Saing Pasar,” MASMAN Master Manaj., vol. 3, no. 1, pp. 134–140, 2025.
[9] T. W. A. Putra, A. Solechan, and B. Hartono, “Transformasi digital pada UMKM dalam meningkatkan daya saing pasar,” J. Inform. Upgris, vol. 9, no. 1, pp. 7–12, 2023.
[10] S. A. Hendrawan, A. Chatra, N. Iman, S. Hidayatullah, and D. Suprayitno, “Digital transformation in MSMEs: Challenges and opportunities in technology management,” J. Inf. dan Teknol., pp. 141–149, 2024.
[11] N. Aprilia, W. T. Subroto, and N. C. Sakti, “The Role of Small and Medium Enterprises (SMEs) in Supporting the People’s Economy in Indonesia,” Int. J. Res. Sci. Innov. XI, pp. 368–376, 2025.
[12] K. J. Sinha, S. Sinha, and B. J. Sinha, “Micro, Small, and Medium-Sized Enterprises (MSMEs): The Significant Role and Challenges in Indonesia’s Economy,” Int. J. Multidiscip. Res., vol. 6, no. 3, p. 20824, 2024.
[13] S. Purnomo, N. Nurmalitasari, and N. Nurchim, “Digital transformation of MSMEs in Indonesia: A systematic literature review,” J. Manag. Digit. Bus., vol. 4, no. 2, pp. 301–312, 2024.
[14] A. Fauzi, N. T. Fauziah, and S. Rahayu, “The Psychology of Saving: How Mindset Impacts Financial Competence,” 2024.
[15] A. Wahyudi, G. S. Anwar, O. N. Kamila, and D. R. Silviana, “Strategi Pengembangan Sektor Industri Kreatif Dalam Mendorong Pertumbuhan Ekonomi Nasional,” CEMERLANG J. Manaj. Dan Ekon. Bisnis, vol. 4, no. 3, pp. 274–288, 2024.
[16] Y. J. Purnomo, “The Role of Innovation and Creativity in Business Management to Enhance SME Economy in the Creative Industry,” Indo-Fintech Intellectuals J. Econ. Bus., vol. 4, no. 3, pp. 858–871, 2024.
[17] R. F. Mayana and T. Santika, “Intellectual property‐based financing scheme for creative industry in Indonesia: Policy, progress, challenges and potential solutions,” J. World Intellect. Prop., vol. 28, no. 1, pp. 95–113, 2025.
[18] A. S. Lesmana, “Dinamika Persaingan di Era Digital: Strategi Manajemen untuk Menghadapi Disrupsi Bagi Mahasiswa STIE Ganesha,” J. Ekon. Bisnis Dan Manaj., vol. 2, no. 3, pp. 201–212, 2023.
[19] R. Febrianita, R. Mumpuni, E. Sholihatin, and S. Septian, “Digital Innovation And Business Strategy for SMEs: Building Resilience In The Society 5.0 Era Inovasi Digital dan Strategi Bisnis Untuk UKM: Membangun Ketahanan di Era Society 5.0,” J. Gov. Adm. Reform, vol. 4, no. 2, 2023.
[20] V. Maria, A. F. Aziz, and D. Rahmawati, “Meningkatkan daya saing UMKM lokal melalui strategi pemasaran digital di era digital,” Optim. J. Ekon. Dan Manaj., vol. 4, no. 2, pp. 208–220, 2024.
[21] H. Erlangga, T. Setiawati, F. Riadi, I. Hindarsah, and D. Riani, “Adaptive Strategies in Entrepreneurial Ventures: Navigating Uncertainty and Market Dynamics at MSMe,” J. Ekon. Utama, vol. 3, no. 1, pp. 1–9, 2024.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ardi Azhar Nampira, Edwin Sugesti Nasution, Brilian Moktar, Ngiw Aman Harja
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Facebook 
Instagram 
Twitter 
Youtube 
westscience.journals@gmail.com