The Effect of Digital Transformation, Operational Strategy, and Customer Satisfaction on Online Retail Business Performance in Jakarta

Authors

  • Loso Judijanto IPOSS Jakarta, Indonesia

DOI:

https://doi.org/10.58812/wsbm.v3i01.1808

Keywords:

Digital Transformation, Operational Strategy, Customer Satisfaction, Online Retail Performance

Abstract

This study examines the effects of digital transformation, operational strategy, and customer satisfaction on the performance of online retail businesses in Jakarta. Employing a quantitative research approach, data were collected from 115 respondents through a structured questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results reveal that digital transformation and operational strategy positively influence business performance, both directly and indirectly, through the mediating role of customer satisfaction. These findings highlight the importance of adopting advanced digital tools, optimizing operational processes, and enhancing customer experiences to achieve superior business outcomes. The study contributes valuable insights into the strategic factors driving online retail success in a rapidly evolving digital economy.

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Published

2025-03-28

Issue

Vol. 3 No. 01 (2025): West Science Business and Management

Section

Articles

License

Copyright (c) 2025 Loso Judijanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

The Effect of Digital Transformation, Operational Strategy, and Customer Satisfaction on Online Retail Business Performance in Jakarta (L. Judijanto , Trans.). (2025). West Science Business and Management, 3(01), 142-148. https://doi.org/10.58812/wsbm.v3i01.1808