Analysis of Food Quality and Safety in the Agricultural Supply Chain: Consumer and Producer Perspectives

Abstract

This study analyzes the perceptions of food quality and safety in the agricultural supply chain from both consumer and producer perspectives. A quantitative approach was employed, with data collected from 135 respondents using a structured questionnaire based on a five-point Likert scale. The analysis was conducted using SPSS version 25, including descriptive statistics, validity and reliability tests, t-tests, and correlation analysis. Results indicate that consumers prioritize freshness and nutritional value, whereas producers emphasize Good Agricultural Practices (GAP), regulatory compliance, and safety protocols. Moderate agreement was observed on traceability and packaging, highlighting areas for improvement. Correlation analysis confirmed that effective producer practices positively influence consumer satisfaction and perceived product quality. The findings underscore the need for enhanced communication, transparency, and collaboration across the supply chain to align producer actions with consumer expectations. This study contributes practical insights for stakeholders to improve food quality management and safety practices in agricultural supply chains.