Community-Based Agrotourism as a Strategy for Local Economic Empowerment

Abstract

Community-based agritourism has emerged as a promising strategy for local economic empowerment in rural Indonesia. This study explores how agritourism initiatives managed and implemented by local communities contribute to economic improvement, skill development, and social cohesion. Using a qualitative approach, data were collected through in-depth interviews with five community informants, including a community leader, a local farmer, a homestay operator, a youth representative, and a woman entrepreneur. The findings reveal that agritourism activities provide diversified income opportunities, strengthen entrepreneurial skills, and foster collaboration among community members. Despite its potential, challenges such as limited market access, infrastructure constraints, and the need for ongoing training were identified. The study concludes that community-based agritourism effectively empowers local communities economically and socially, but sustained support from government, private sector, and educational institutions is necessary to maximize long-term benefits.