Analysis of the Paylater Feature as a Lifestyle Support for Generation Z
DOI:
https://doi.org/10.58812/sdi.v1i03.2123Keywords:
Paylater, Generation Z, LifestyleAbstract
Every day, Generation Z's lifestyle is increasingly diverse, making it difficult to fulfill all their demands and desires. Starting from clothing needs to other needs that are considered less important can now be met thanks to the paylater feature. In fact, it makes Generation Z increasingly complacent because of the convenience offered by this paylater feature and the current consumptive tendencies of Generation Z. For this reason, researchers will examine the paylater feature based on the discussion that has been explained previously. The purpose of this study is to determine the extent of the influence of the paylater feature on the lifestyle of Generation Z. This study uses a qualitative descriptive method or is included in library research. The technique used in this study is a literature review of the opinions of several sources regarding the existence of paylater in supporting the lifestyle of Generation Z. In conclusion, the paylater feature has a major impact on the lifestyle of Generation Z. The paylater feature has proven to be an ideal alternative, especially for Generation Z in supporting their increasingly diverse lifestyle.
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